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Comparative Study on Korean, Chinese, and Japanese Modern Posters through Literati Paintings

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 66(), pp.35-48
  • DOI : 10.25111/jcd.2019.66.03
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : December 5, 2018
  • Accepted : January 27, 2019

LI, XINLIN 1

1서울대학교 디자인학과 박사과정

Accredited

ABSTRACT

After the 20st century, the trend of expressing the Eastern culture by discovering self, newly perceivingself, and based on new viewpoint and sightemerged in the modern visual culture sector.The saying "Studying is not for others but for one's own pleasure." coincides with the key arguments of literati paintings through which literary noblemen tried to express their emotions. The artistic forms of literati paintings are being ceaselessly reinterpreted, analyzed, and defined in the visual design sector. A number of excellent works are localizing design language in visual design and converging forms and viewpoints of new literati paintings by having expression forms of literati paintings as an element. Thus, this study aims to organize the concept of literati painting based on previous studies and comparatively analyze traditional literati paintings of Korea, China, and Japan based on six aspects including background, status and characteristics of painter, pen and ink and ideology, color, theme, and function. In addition, based on this analysis, this study set the posters which are deemed to have common characteristics and differences in modern design as the study targets. With the development of Asian ideologies, marked differences between the East and the West appeared in traditional graphic expression media. Some modern posters contain typical Eastern styles and discovering their roots has become important. Lastly, the elements of modern literati paintings in design were examined by selecting the works by leading figures in the modern visual design field of Korea, China, and Japan and analyzing them. According to the study outcomes, Asian visual design works have both common styles and different visual styles due to cultural differences. Such characteristics appeared in the same manner in postern designs after the literati painting revolution. This study looked into the developmental characteristics of literati paintings, 'differences' and 'sameness' of posters in Korea, China, and Japan, and their contexts. As a result, this study will be a reference in exploring original East Asian visual design in the future since this study has promoted poster development of Korean, Chinese, and Japanese literati paintings and suggested development directions.

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