@article{ART002435027},
author={Kim, Jong-Sung and Junhwan Kim},
title={Endorsed brand strategy of Local Autonomous Entity by Seoul City - Combined Brand of Seoul City brand and 25 Local Autonomous Entity-},
journal={Journal of Communication Design},
issn={1976-1562},
year={2019},
volume={66},
pages={215-224},
doi={10.25111/jcd.2019.66.16}
TY - JOUR
AU - Kim, Jong-Sung
AU - Junhwan Kim
TI - Endorsed brand strategy of Local Autonomous Entity by Seoul City - Combined Brand of Seoul City brand and 25 Local Autonomous Entity-
JO - Journal of Communication Design
PY - 2019
VL - 66
IS - null
PB - CDAK Society of Communication Design
SP - 215
EP - 224
SN - 1976-1562
AB - This study would like to suggest city brand architectural strategy with Seoul council for more efficient brand expandability. For successful brand strategy, symbols and slogans of each districts and Seoul need to be built within same design standards. Using three types of Seoul city brand design, we would like to suggest design combination such as symbol, brand and slogan to other districts as a sponsorbrand. Periodical impacts are reflected in 25 districts brands because of timing differences. Moreover, some region which invest more on brand design highly use trendy design. Districts understand that they need to use design aspects for city brand and symbol. It is necessary to improve brand utilization in local districts to achieve successful result for Seoul city brand. This requires significant effort from both Seoul and local district council.
KW - Seoul city brand;Local autonomous entity;Combined brand;Endorsed brand
DO - 10.25111/jcd.2019.66.16
ER -
Kim, Jong-Sung and Junhwan Kim. (2019). Endorsed brand strategy of Local Autonomous Entity by Seoul City - Combined Brand of Seoul City brand and 25 Local Autonomous Entity-. Journal of Communication Design, 66, 215-224.
Kim, Jong-Sung and Junhwan Kim. 2019, "Endorsed brand strategy of Local Autonomous Entity by Seoul City - Combined Brand of Seoul City brand and 25 Local Autonomous Entity-", Journal of Communication Design, vol.66, pp.215-224. Available from: doi:10.25111/jcd.2019.66.16
Kim, Jong-Sung, Junhwan Kim "Endorsed brand strategy of Local Autonomous Entity by Seoul City - Combined Brand of Seoul City brand and 25 Local Autonomous Entity-" Journal of Communication Design 66 pp.215-224 (2019) : 215.
Kim, Jong-Sung, Junhwan Kim. Endorsed brand strategy of Local Autonomous Entity by Seoul City - Combined Brand of Seoul City brand and 25 Local Autonomous Entity-. 2019; 66 215-224. Available from: doi:10.25111/jcd.2019.66.16
Kim, Jong-Sung and Junhwan Kim. "Endorsed brand strategy of Local Autonomous Entity by Seoul City - Combined Brand of Seoul City brand and 25 Local Autonomous Entity-" Journal of Communication Design 66(2019) : 215-224.doi: 10.25111/jcd.2019.66.16
Kim, Jong-Sung; Junhwan Kim. Endorsed brand strategy of Local Autonomous Entity by Seoul City - Combined Brand of Seoul City brand and 25 Local Autonomous Entity-. Journal of Communication Design, 66, 215-224. doi: 10.25111/jcd.2019.66.16
Kim, Jong-Sung; Junhwan Kim. Endorsed brand strategy of Local Autonomous Entity by Seoul City - Combined Brand of Seoul City brand and 25 Local Autonomous Entity-. Journal of Communication Design. 2019; 66 215-224. doi: 10.25111/jcd.2019.66.16
Kim, Jong-Sung, Junhwan Kim. Endorsed brand strategy of Local Autonomous Entity by Seoul City - Combined Brand of Seoul City brand and 25 Local Autonomous Entity-. 2019; 66 215-224. Available from: doi:10.25111/jcd.2019.66.16
Kim, Jong-Sung and Junhwan Kim. "Endorsed brand strategy of Local Autonomous Entity by Seoul City - Combined Brand of Seoul City brand and 25 Local Autonomous Entity-" Journal of Communication Design 66(2019) : 215-224.doi: 10.25111/jcd.2019.66.16
