@article{ART002434565},
author={Kang Doeun and KIM， MYOUN},
title={A Study on the Development of Identity for Integrated Public Libraries - Focused on four public libraries in Gapyeong-County -},
journal={Journal of Communication Design},
issn={1976-1562},
year={2019},
volume={66},
pages={61-74},
doi={10.25111/jcd.2019.66.05}
TY - JOUR
AU - Kang Doeun
AU - KIM， MYOUN
TI - A Study on the Development of Identity for Integrated Public Libraries - Focused on four public libraries in Gapyeong-County -
JO - Journal of Communication Design
PY - 2019
VL - 66
IS - null
PB - CDAK Society of Communication Design
SP - 61
EP - 74
SN - 1976-1562
AB - Today, the city has entered the era where the city is to compete with the cities of the world as a single urban brand beyond the mere administrative significance. The public library, which is operated by local governments, is now transformed into a cultural space with culture and relaxation. In addition, as the lifestyle and needs of the users change, they are expected to build and manage a systematic brand, and to expect a differentiated brand experience. However, the four public libraries erected in Gapyeong-gun in Gyeonggi Province, the overall image of the exterior and interior of the building according to the construction design and construction method according to the year established, it is recognized as a small library in the area, the user is also becoming increasingly reduced. In addition, the brand structure of each library is lost and the function is nearly forfeited, so long-term access is needed to build a systematic brand.
Therefore, this study focuses on the long-term approach to building a sustainable "integrated brand identity." Other words integrated brand strategy to establish a unified image of four libraries to break the image of a small library in the region and increase the life and quality of the brand. This not only maximizes the frequency of exposure of the brand, but also benefits from a gradual increase in scale and influence, as well as the effective and administrative aspects of financial efficiency and budget savings.
KW - Integrated brand identity;Flexible Identity;Gapyeong;Gyeonggi Province;Local Government;Library Branding;Public Library Brand;Public Design;Brand Strategy;Brand Positioning
DO - 10.25111/jcd.2019.66.05
ER -
Kang Doeun and KIM， MYOUN. (2019). A Study on the Development of Identity for Integrated Public Libraries - Focused on four public libraries in Gapyeong-County -. Journal of Communication Design, 66, 61-74.
Kang Doeun and KIM， MYOUN. 2019, "A Study on the Development of Identity for Integrated Public Libraries - Focused on four public libraries in Gapyeong-County -", Journal of Communication Design, vol.66, pp.61-74. Available from: doi:10.25111/jcd.2019.66.05
Kang Doeun, KIM， MYOUN "A Study on the Development of Identity for Integrated Public Libraries - Focused on four public libraries in Gapyeong-County -" Journal of Communication Design 66 pp.61-74 (2019) : 61.
Kang Doeun, KIM， MYOUN. A Study on the Development of Identity for Integrated Public Libraries - Focused on four public libraries in Gapyeong-County -. 2019; 66 61-74. Available from: doi:10.25111/jcd.2019.66.05
Kang Doeun and KIM， MYOUN. "A Study on the Development of Identity for Integrated Public Libraries - Focused on four public libraries in Gapyeong-County -" Journal of Communication Design 66(2019) : 61-74.doi: 10.25111/jcd.2019.66.05
Kang Doeun; KIM， MYOUN. A Study on the Development of Identity for Integrated Public Libraries - Focused on four public libraries in Gapyeong-County -. Journal of Communication Design, 66, 61-74. doi: 10.25111/jcd.2019.66.05
Kang Doeun; KIM， MYOUN. A Study on the Development of Identity for Integrated Public Libraries - Focused on four public libraries in Gapyeong-County -. Journal of Communication Design. 2019; 66 61-74. doi: 10.25111/jcd.2019.66.05
Kang Doeun, KIM， MYOUN. A Study on the Development of Identity for Integrated Public Libraries - Focused on four public libraries in Gapyeong-County -. 2019; 66 61-74. Available from: doi:10.25111/jcd.2019.66.05
Kang Doeun and KIM， MYOUN. "A Study on the Development of Identity for Integrated Public Libraries - Focused on four public libraries in Gapyeong-County -" Journal of Communication Design 66(2019) : 61-74.doi: 10.25111/jcd.2019.66.05
