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Aesthetic features and symbolism of the Traditional Color Concepts in animation of Chinese

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 66(), pp.189-200
  • DOI : 10.25111/jcd.2019.66.14
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : December 11, 2018
  • Accepted : January 27, 2018

SHENHAO 1 Lee Dong Hun 1

1동서대학교

Accredited

ABSTRACT

Through the golden age of the 1950s and 80s, Chinese animation formed a national style that inherited the traditional culture of China and adhered to various production methods, innovative styles and ethnic spirit. Today, however, Chinese animation is facing various challenges as it competes with animations from around the world. In this situation, Chinese animation is at a time when it is necessary to consider how to establish the identity of Chinese culture and how to combine China's unique ethnicity with modern personality. This study aims to analyze the symbolism and aesthetic characteristics of Chinese traditional color tubes in Chinese animated works, to analyze how symbolism and aesthetic features were used, Through this study, we will examine whether traditional Chinese colors can act as creative factors in presenting the future direction and value of modern Chinese animation today.

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