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@article{ART002434588},
author={Kim Mi-hyun},
title={Study on the Domestic & Overseas Men’s SPA Brands VMD Implementation Characteristics -Focus on Brand Communication Strategy Perspectiv -},
journal={Journal of Communication Design},
issn={1976-1562},
year={2019},
volume={66},
pages={173-188},
doi={10.25111/jcd.2019.66.13}

TY - JOUR
AU - Kim Mi-hyun
TI - Study on the Domestic & Overseas Men’s SPA Brands VMD Implementation Characteristics -Focus on Brand Communication Strategy Perspectiv -
JO - Journal of Communication Design
PY - 2019
VL - 66
IS - null
PB - CDAK Society of Communication Design
SP - 173
EP - 188
SN - 1976-1562
AB - The VMD through comparative analysis of the domestic and foreign brands of men’s SPA introduce the product in the store effectively to customers seeking ways of VMD as a brand communication strategy that represents the brand image of the company directly. The purpose of this study is to first seek theoretical understanding and examine characteristics by reviewing related previous studies and publications on brand communication strategy, VMD type and SPA brand. Second, this study will search for a method to review the VMD implementation characteristics applying brand communication strategy types. Third, it will deduce brand communication strategies through VMD types of domestic & overseas men’s SPA brands. This result and the expected effect of the Study First, sense of marketing is to stimulate the five senses strengthen relationships with customers are leveraging the VMD deployment strategy making have a crush on the brand to the customer direct stamping and communicate with customers brand It can provide a channel to strengthen the management and maintenance of the brand. Second, emotional marketing will serve to strengthen the brand identity of the customer by increasing the interaction of experience and other distinctive brand VMD provides the intimacy of a marketing and brand. Third, the deployment characteristics of VMD in cultural marketing perspective, it shows clearly the theme of the cultural events organized or sponsored by the VMD directing customers to get the sympathy to placate customers increase sales and improve the image of the brand involved.
KW - brand communication strategy;men’s SPA brands;VMD;sensory marketing;emotional marketing;cultural marketing
DO - 10.25111/jcd.2019.66.13
ER -

Kim Mi-hyun. (2019). Study on the Domestic & Overseas Men’s SPA Brands VMD Implementation Characteristics -Focus on Brand Communication Strategy Perspectiv -. Journal of Communication Design, 66, 173-188.

Kim Mi-hyun. 2019, "Study on the Domestic & Overseas Men’s SPA Brands VMD Implementation Characteristics -Focus on Brand Communication Strategy Perspectiv -", Journal of Communication Design, vol.66, pp.173-188. Available from: doi:10.25111/jcd.2019.66.13

Kim Mi-hyun "Study on the Domestic & Overseas Men’s SPA Brands VMD Implementation Characteristics -Focus on Brand Communication Strategy Perspectiv -" Journal of Communication Design 66 pp.173-188 (2019) : 173.

Kim Mi-hyun. Study on the Domestic & Overseas Men’s SPA Brands VMD Implementation Characteristics -Focus on Brand Communication Strategy Perspectiv -. 2019; 66 173-188. Available from: doi:10.25111/jcd.2019.66.13

Kim Mi-hyun. "Study on the Domestic & Overseas Men’s SPA Brands VMD Implementation Characteristics -Focus on Brand Communication Strategy Perspectiv -" Journal of Communication Design 66(2019) : 173-188.doi: 10.25111/jcd.2019.66.13

Kim Mi-hyun. Study on the Domestic & Overseas Men’s SPA Brands VMD Implementation Characteristics -Focus on Brand Communication Strategy Perspectiv -. Journal of Communication Design, 66, 173-188. doi: 10.25111/jcd.2019.66.13

Kim Mi-hyun. Study on the Domestic & Overseas Men’s SPA Brands VMD Implementation Characteristics -Focus on Brand Communication Strategy Perspectiv -. Journal of Communication Design. 2019; 66 173-188. doi: 10.25111/jcd.2019.66.13

Kim Mi-hyun. Study on the Domestic & Overseas Men’s SPA Brands VMD Implementation Characteristics -Focus on Brand Communication Strategy Perspectiv -. 2019; 66 173-188. Available from: doi:10.25111/jcd.2019.66.13

Kim Mi-hyun. "Study on the Domestic & Overseas Men’s SPA Brands VMD Implementation Characteristics -Focus on Brand Communication Strategy Perspectiv -" Journal of Communication Design 66(2019) : 173-188.doi: 10.25111/jcd.2019.66.13