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Influence that Examiner's Reaction has on Viewer Attitude in Music Survival Audition Program-Focused on K-pop Star Survival Audition Program-

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 66(), pp.235-246
  • DOI : 10.25111/jcd.2019.66.18
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : December 4, 2018
  • Accepted : January 27, 2019

Kim, Joo-chul 1 KIM JONG MOO I 2

1단국대학교 커뮤니케이션학 박사과정
2단국대학교

Accredited

ABSTRACT

This study produced two kinds of image operated in positive reaction & negative reaction of music survival audition program examiner of SBS K Popstar and analyzed viewers' attitude(preference, evaluation of capability, behavioral intention) over the participants of survival audition depending on examiners' reaction in order to find whether such phenomenon also appears in image of alignment phenomenon which influences personal attitude & judgment through Internet reply. The total number of participants in this test is 181, for which images produced with examiner positive(n=89) & examiner negative(n=92) reaction were divided into 2 groups for test. According to test, there is difference in viewer preference (examiner positive reaction M=3.7079, examiner negative reaction M=2.8152), viewer evaluation of capability (examiner positive reaction M=3.6208, examiner negative reaction M=2.7989), viewer behavioral intention(examiner positive reaction M=2.9738, examiner negative reaction M=2.5036) depending on examiner reaction appearing in K Popstar music survival audition program. Examiners' positive reaction shows higher preference, evaluation of capability, behavioral intention in survival audition participants than negative reaction. This outcome confirms that examiners' reaction influences viewers' judgment when viewers evaluate music survival audition, showing that alignment phenomenon also arises in image just like reading reply.

Citation status

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