@article{ART002435045},
author={Kim, Joo-chul and KIM JONG MOO I},
title={Influence that Examiner's Reaction has on Viewer Attitude in Music Survival Audition Program-Focused on K-pop Star Survival Audition Program-},
journal={Journal of Communication Design},
issn={1976-1562},
year={2019},
volume={66},
pages={235-246},
doi={10.25111/jcd.2019.66.18}
TY - JOUR
AU - Kim, Joo-chul
AU - KIM JONG MOO I
TI - Influence that Examiner's Reaction has on Viewer Attitude in Music Survival Audition Program-Focused on K-pop Star Survival Audition Program-
JO - Journal of Communication Design
PY - 2019
VL - 66
IS - null
PB - CDAK Society of Communication Design
SP - 235
EP - 246
SN - 1976-1562
AB - This study produced two kinds of image operated in positive reaction & negative reaction of music survival audition program examiner of SBS K Popstar and analyzed viewers' attitude(preference, evaluation of capability, behavioral intention) over the participants of survival audition depending on examiners' reaction in order to find whether such phenomenon also appears in image of alignment phenomenon which influences personal attitude & judgment through Internet reply. The total number of participants in this test is 181, for which images produced with examiner positive(n=89) & examiner negative(n=92) reaction were divided into 2 groups for test. According to test, there is difference in viewer preference (examiner positive reaction M=3.7079, examiner negative reaction M=2.8152), viewer evaluation of capability (examiner positive reaction M=3.6208, examiner negative reaction M=2.7989), viewer behavioral intention(examiner positive reaction M=2.9738, examiner negative reaction M=2.5036) depending on examiner reaction appearing in K Popstar music survival audition program. Examiners' positive reaction shows higher preference, evaluation of capability, behavioral intention in survival audition participants than negative reaction. This outcome confirms that examiners' reaction influences viewers' judgment when viewers evaluate music survival audition, showing that alignment phenomenon also arises in image just like reading reply.
KW - Conformity;Survival Audition Program;Examiner's Reaction
DO - 10.25111/jcd.2019.66.18
ER -
Kim, Joo-chul and KIM JONG MOO I. (2019). Influence that Examiner's Reaction has on Viewer Attitude in Music Survival Audition Program-Focused on K-pop Star Survival Audition Program-. Journal of Communication Design, 66, 235-246.
Kim, Joo-chul and KIM JONG MOO I. 2019, "Influence that Examiner's Reaction has on Viewer Attitude in Music Survival Audition Program-Focused on K-pop Star Survival Audition Program-", Journal of Communication Design, vol.66, pp.235-246. Available from: doi:10.25111/jcd.2019.66.18
Kim, Joo-chul, KIM JONG MOO I "Influence that Examiner's Reaction has on Viewer Attitude in Music Survival Audition Program-Focused on K-pop Star Survival Audition Program-" Journal of Communication Design 66 pp.235-246 (2019) : 235.
Kim, Joo-chul, KIM JONG MOO I. Influence that Examiner's Reaction has on Viewer Attitude in Music Survival Audition Program-Focused on K-pop Star Survival Audition Program-. 2019; 66 235-246. Available from: doi:10.25111/jcd.2019.66.18
Kim, Joo-chul and KIM JONG MOO I. "Influence that Examiner's Reaction has on Viewer Attitude in Music Survival Audition Program-Focused on K-pop Star Survival Audition Program-" Journal of Communication Design 66(2019) : 235-246.doi: 10.25111/jcd.2019.66.18
Kim, Joo-chul; KIM JONG MOO I. Influence that Examiner's Reaction has on Viewer Attitude in Music Survival Audition Program-Focused on K-pop Star Survival Audition Program-. Journal of Communication Design, 66, 235-246. doi: 10.25111/jcd.2019.66.18
Kim, Joo-chul; KIM JONG MOO I. Influence that Examiner's Reaction has on Viewer Attitude in Music Survival Audition Program-Focused on K-pop Star Survival Audition Program-. Journal of Communication Design. 2019; 66 235-246. doi: 10.25111/jcd.2019.66.18
Kim, Joo-chul, KIM JONG MOO I. Influence that Examiner's Reaction has on Viewer Attitude in Music Survival Audition Program-Focused on K-pop Star Survival Audition Program-. 2019; 66 235-246. Available from: doi:10.25111/jcd.2019.66.18
Kim, Joo-chul and KIM JONG MOO I. "Influence that Examiner's Reaction has on Viewer Attitude in Music Survival Audition Program-Focused on K-pop Star Survival Audition Program-" Journal of Communication Design 66(2019) : 235-246.doi: 10.25111/jcd.2019.66.18
