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A Study on the Factors Affecting Innovation Resistance of Unattended Order Payment System - Focused on Fastfood Store -

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 67(), pp.169-179
  • DOI : 10.25111/jcd.2019.67.13
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : March 10, 2019
  • Accepted : April 27, 2019
  • Published : April 30, 2019

Lee Seung-min 1

1남서울대학교

Accredited

ABSTRACT

The purpose of this study is to identify the factors affecting the resistance of unattended order settlement systems which are rapidly introduced to fast food stores. In this study, the factors affecting innovation resistance were derived from perceived usefulness, user 's attitude toward innovation, digital literacy, and previous innovation experience through previous studies based on the Innovation Resistance Model. The results of this study are as follows: First, it is found that the higher the perceived usefulness of users, the lower the user innovation resistance of the fast food restaurant. That is, if the user perceives that the unattended order settlement system is highly useful, the resistance to the unattended order settlement system becomes low. Second, user 's innovation resistance to fast – food shop' s unmanned order payment system decreased as the experience of user 's past innovation was positive. Finally, the attitude of innovation and the level of digital literacy did not give meaningful results to innovation resistance

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This paper was written with support from the National Research Foundation of Korea.
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