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A Study on the Design Strategy for Chinese Kids Cafe - Focused on Play Space of Complex Cultural Facility Type -

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 67(), pp.461-473
  • DOI : 10.25111/jcd.2019.67.34
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : February 28, 2019
  • Accepted : April 27, 2019
  • Published : April 30, 2019

Chen, Dichen 1 KIM, MYOUN 2

1성균관대학교 일반대학원
2성균관대학교 디자인학과 교수

Accredited

ABSTRACT

The Kids Cafe began to appear as an indoor playground in 1990, and now it has begun to change into a space where children and parents can enjoy leisure time together. This study analyzed the present condition of domestic and overseas Kids cafe by analyzing the Play Space of Complex Cultural Facility Type. After researching Kids cafe cases in China, we compared the attitudes of consumers and extracted the problems of Chinese Kids cafes and developed a design strategy to apply them to the development of Chinese kids' cafes. In conclusion, First, the safety of food and play facilities should be design and ensured. Second, design thinking is needed for concept differentiation. Third, it is necessary to provide customized education and experience programs for kids. Fourth, simultaneous provision of general play facilities and special organic equipment is both important. Finally, it is necessary to establish a brand design strategy to promote these contents.

Citation status

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