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Brand reinforcement framework using synetics technique - Focusing on food package design illustrations -

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 68(), pp.34-42
  • DOI : 10.25111/jcd.2019.68.03
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : June 8, 2019
  • Accepted : July 26, 2019
  • Published : July 31, 2019

Park, Shin-hee 1 Ahn Byunghak 2

1홍익대학교 대학원
2홍익대학교

Accredited

ABSTRACT

The food package design provides the consumer with total visual information about the product. Food package design, which plays a key role in buying contacts by stimulating consumers' emotions and imagination, is an important starting point for brand marketing activities. The study identified ways and means of enabling consumers' mental and psychological experiences with illustrations applied to food packages. The illustration used in the food package design is examined in terms of the four elements of the cinetics technique and the three aspects of the concept of cinetics. And to link the brand persona with the consideration of consumers' purchasing psychology, a practical way to strengthen the brand is studied. As a result, this study presents a concrete framework that can be applied to the package design illustration with the cinetics technique, which is a method of disseminating creative ideas.

Citation status

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