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@article{ART002490138},
author={Park, Shin-hee and Ahn Byunghak},
title={Brand reinforcement framework using synetics technique - Focusing on food package design illustrations -},
journal={Journal of Communication Design},
issn={1976-1562},
year={2019},
volume={68},
pages={34-42},
doi={10.25111/jcd.2019.68.03}

TY - JOUR
AU - Park, Shin-hee
AU - Ahn Byunghak
TI - Brand reinforcement framework using synetics technique - Focusing on food package design illustrations -
JO - Journal of Communication Design
PY - 2019
VL - 68
IS - null
PB - CDAK Society of Communication Design
SP - 34
EP - 42
SN - 1976-1562
AB - The food package design provides the consumer with total visual information about the product. Food package design, which plays a key role in buying contacts by stimulating consumers' emotions and imagination, is an important starting point for brand marketing activities. The study identified ways and means of enabling consumers' mental and psychological experiences with illustrations applied to food packages. The illustration used in the food package design is examined in terms of the four elements of the cinetics technique and the three aspects of the concept of cinetics. And to link the brand persona with the consideration of consumers' purchasing psychology, a practical way to strengthen the brand is studied. As a result, this study presents a concrete framework that can be applied to the package design illustration with the cinetics technique, which is a method of disseminating creative ideas.
KW - Brand;Food Package Design;Synetics-techniques;Illustration
DO - 10.25111/jcd.2019.68.03
ER -

Park, Shin-hee and Ahn Byunghak. (2019). Brand reinforcement framework using synetics technique - Focusing on food package design illustrations -. Journal of Communication Design, 68, 34-42.

Park, Shin-hee and Ahn Byunghak. 2019, "Brand reinforcement framework using synetics technique - Focusing on food package design illustrations -", Journal of Communication Design, vol.68, pp.34-42. Available from: doi:10.25111/jcd.2019.68.03

Park, Shin-hee, Ahn Byunghak "Brand reinforcement framework using synetics technique - Focusing on food package design illustrations -" Journal of Communication Design 68 pp.34-42 (2019) : 34.

Park, Shin-hee, Ahn Byunghak. Brand reinforcement framework using synetics technique - Focusing on food package design illustrations -. 2019; 68 34-42. Available from: doi:10.25111/jcd.2019.68.03

Park, Shin-hee and Ahn Byunghak. "Brand reinforcement framework using synetics technique - Focusing on food package design illustrations -" Journal of Communication Design 68(2019) : 34-42.doi: 10.25111/jcd.2019.68.03

Park, Shin-hee; Ahn Byunghak. Brand reinforcement framework using synetics technique - Focusing on food package design illustrations -. Journal of Communication Design, 68, 34-42. doi: 10.25111/jcd.2019.68.03

Park, Shin-hee; Ahn Byunghak. Brand reinforcement framework using synetics technique - Focusing on food package design illustrations -. Journal of Communication Design. 2019; 68 34-42. doi: 10.25111/jcd.2019.68.03

Park, Shin-hee, Ahn Byunghak. Brand reinforcement framework using synetics technique - Focusing on food package design illustrations -. 2019; 68 34-42. Available from: doi:10.25111/jcd.2019.68.03

Park, Shin-hee and Ahn Byunghak. "Brand reinforcement framework using synetics technique - Focusing on food package design illustrations -" Journal of Communication Design 68(2019) : 34-42.doi: 10.25111/jcd.2019.68.03