KJCKorea
Journal Central

The Korean film market is growing on a large scale. In order to derive the characteristics and function of the type of placeness, 9 movie theaters’s observation surveys and visitor surveys were conducted. Edward Lelf's 3types of placeness were selected as analysis frames. Next, the visitor survey analyzed the effectiveness of <4 Features of Spatial Graphics Design> and drew the following conclusions. First, if more than 2types of placeness are applied at the same time, spatial graphic design effectively affects visitors. Second, when reflecting the type of placeness 2<humanities and cultural factors>, ‘B.differentiation function' has been enhanced. When utilizing the type of placeness 3 <the emotional and symbolic factors>, ‘D. Symbolic function' has been enhanced. Third, 'C.expressive function' and 'A.enhance awareness' were applied when following guidelines faithfully.

Placeness Methodology, Spatial Graphic Design, Movie Theater Brand