@article{ART002490165},
author={LEE YUNJUNG},
title={A Study on the Spatial Graphic Design utilizing the Placeness - Focused on the movie theater brand -},
journal={Journal of Communication Design},
issn={1976-1562},
year={2019},
volume={68},
pages={112-124},
doi={10.25111/jcd.2019.68.09}
TY - JOUR
AU - LEE YUNJUNG
TI - A Study on the Spatial Graphic Design utilizing the Placeness - Focused on the movie theater brand -
JO - Journal of Communication Design
PY - 2019
VL - 68
IS - null
PB - CDAK Society of Communication Design
SP - 112
EP - 124
SN - 1976-1562
AB - The Korean film market is growing on a large scale. In order to derive the characteristics and function of the type of placeness, 9 movie theaters’s observation surveys and visitor surveys were conducted. Edward Lelf's 3types of placeness were selected as analysis frames. Next, the visitor survey analyzed the effectiveness of <4 Features of Spatial Graphics Design> and drew the following conclusions. First, if more than 2types of placeness are applied at the same time, spatial graphic design effectively affects visitors. Second, when reflecting the type of placeness 2, ‘B.differentiation function' has been enhanced. When utilizing the type of placeness 3 , ‘D. Symbolic function' has been enhanced. Third, 'C.expressive function' and 'A.enhance awareness' were applied when following guidelines faithfully.
KW - Placeness Methodology;Spatial Graphic Design;Movie Theater Brand
DO - 10.25111/jcd.2019.68.09
ER -
LEE YUNJUNG. (2019). A Study on the Spatial Graphic Design utilizing the Placeness - Focused on the movie theater brand -. Journal of Communication Design, 68, 112-124.
LEE YUNJUNG. 2019, "A Study on the Spatial Graphic Design utilizing the Placeness - Focused on the movie theater brand -", Journal of Communication Design, vol.68, pp.112-124. Available from: doi:10.25111/jcd.2019.68.09
LEE YUNJUNG "A Study on the Spatial Graphic Design utilizing the Placeness - Focused on the movie theater brand -" Journal of Communication Design 68 pp.112-124 (2019) : 112.
LEE YUNJUNG. A Study on the Spatial Graphic Design utilizing the Placeness - Focused on the movie theater brand -. 2019; 68 112-124. Available from: doi:10.25111/jcd.2019.68.09
LEE YUNJUNG. "A Study on the Spatial Graphic Design utilizing the Placeness - Focused on the movie theater brand -" Journal of Communication Design 68(2019) : 112-124.doi: 10.25111/jcd.2019.68.09
LEE YUNJUNG. A Study on the Spatial Graphic Design utilizing the Placeness - Focused on the movie theater brand -. Journal of Communication Design, 68, 112-124. doi: 10.25111/jcd.2019.68.09
LEE YUNJUNG. A Study on the Spatial Graphic Design utilizing the Placeness - Focused on the movie theater brand -. Journal of Communication Design. 2019; 68 112-124. doi: 10.25111/jcd.2019.68.09
LEE YUNJUNG. A Study on the Spatial Graphic Design utilizing the Placeness - Focused on the movie theater brand -. 2019; 68 112-124. Available from: doi:10.25111/jcd.2019.68.09
LEE YUNJUNG. "A Study on the Spatial Graphic Design utilizing the Placeness - Focused on the movie theater brand -" Journal of Communication Design 68(2019) : 112-124.doi: 10.25111/jcd.2019.68.09