@article{ART002490170},
author={Suh, Jung Ho and Lee, Hyun Jean},
title={A Study on ‘Dark Play’, a Dark Conspiracy of Social Media Game},
journal={Journal of Communication Design},
issn={1976-1562},
year={2019},
volume={68},
pages={126-136},
doi={10.25111/jcd.2019.68.10}
TY - JOUR
AU - Suh, Jung Ho
AU - Lee, Hyun Jean
TI - A Study on ‘Dark Play’, a Dark Conspiracy of Social Media Game
JO - Journal of Communication Design
PY - 2019
VL - 68
IS - null
PB - CDAK Society of Communication Design
SP - 126
EP - 136
SN - 1976-1562
AB - The purpose of this study is to examine the properties of ‘Dark Play’, a dark conspiracy that is presented in a personality-quiz app ‘ThisIsYourDigital Life’. Created by a team of Cambridge University psychologist Aleksandr Kogan, this alleged personality testing app is used to illegally harvest around 87 million Facebook users' personal data. The harvested data is wrongly used for 2016 Presidential Election, bringing worldwide criticism on the team. Based on this, this paper attempts to explain the unconsented play that was hidden under Aleksandr Kogan’s ‘ThisIsYourDigitalLlife’ in terms of Miguel Sicart’s Dark Play concept by examining the hidden conspiracy used in the Facebook game app. In addition, regarding problems of global Internet platforms such as Facebook‘s personal data commerce business that has gone through Datafication, this paper tries to examine in relation to Surveillance Capitalism of Bellamy Foster, Robert McChesney, Shoshana Zuboff and finally mentions the institutional needs for Digital Sovereignty.
KW - Facebook;Dark Play;Cambridge Analytica;Surveillance Capitalism;Digital Sovereignty
DO - 10.25111/jcd.2019.68.10
ER -
Suh, Jung Ho and Lee, Hyun Jean. (2019). A Study on ‘Dark Play’, a Dark Conspiracy of Social Media Game. Journal of Communication Design, 68, 126-136.
Suh, Jung Ho and Lee, Hyun Jean. 2019, "A Study on ‘Dark Play’, a Dark Conspiracy of Social Media Game", Journal of Communication Design, vol.68, pp.126-136. Available from: doi:10.25111/jcd.2019.68.10
Suh, Jung Ho, Lee, Hyun Jean "A Study on ‘Dark Play’, a Dark Conspiracy of Social Media Game" Journal of Communication Design 68 pp.126-136 (2019) : 126.
Suh, Jung Ho, Lee, Hyun Jean. A Study on ‘Dark Play’, a Dark Conspiracy of Social Media Game. 2019; 68 126-136. Available from: doi:10.25111/jcd.2019.68.10
Suh, Jung Ho and Lee, Hyun Jean. "A Study on ‘Dark Play’, a Dark Conspiracy of Social Media Game" Journal of Communication Design 68(2019) : 126-136.doi: 10.25111/jcd.2019.68.10
Suh, Jung Ho; Lee, Hyun Jean. A Study on ‘Dark Play’, a Dark Conspiracy of Social Media Game. Journal of Communication Design, 68, 126-136. doi: 10.25111/jcd.2019.68.10
Suh, Jung Ho; Lee, Hyun Jean. A Study on ‘Dark Play’, a Dark Conspiracy of Social Media Game. Journal of Communication Design. 2019; 68 126-136. doi: 10.25111/jcd.2019.68.10
Suh, Jung Ho, Lee, Hyun Jean. A Study on ‘Dark Play’, a Dark Conspiracy of Social Media Game. 2019; 68 126-136. Available from: doi:10.25111/jcd.2019.68.10
Suh, Jung Ho and Lee, Hyun Jean. "A Study on ‘Dark Play’, a Dark Conspiracy of Social Media Game" Journal of Communication Design 68(2019) : 126-136.doi: 10.25111/jcd.2019.68.10
