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@article{ART002490182},
author={CAI CHANG and Lee Dong Hun},
title={Case Study on Brand Design of Chinese Cultural Personal-Media},
journal={Journal of Communication Design},
issn={1976-1562},
year={2019},
volume={68},
pages={138-149},
doi={10.25111/jcd.2019.68.11}

TY - JOUR
AU - CAI CHANG
AU - Lee Dong Hun
TI - Case Study on Brand Design of Chinese Cultural Personal-Media
JO - Journal of Communication Design
PY - 2019
VL - 68
IS - null
PB - CDAK Society of Communication Design
SP - 138
EP - 149
SN - 1976-1562
AB - In China, the internet culture indicates special development trend and cultural significance. They are closely related to traditional values, social structure changes and self-awareness development of Chinese people. Personal media roughly includes three types: news-oriented, culture-oriented and entertainment-oriented. As for the development of Chinese personal media, "culture-oriented personal media" gradually becomes the mainstream. This study will focus on discussing the development of three successful culture-oriented personal media brands. It will summarize the core elements of culture-oriented personal media brands in China, analyze brand establishment and positioning of personal media platforms. Other than gaining economic benefits, culture-oriented online celebrities also play the role of knowledge dissemination in online services. To a large extent, it resolves the issue of knowledge anxiety for young people in China.
KW - personal media;knowledge business model;user created contents
DO - 10.25111/jcd.2019.68.11
ER -

CAI CHANG and Lee Dong Hun. (2019). Case Study on Brand Design of Chinese Cultural Personal-Media. Journal of Communication Design, 68, 138-149.

CAI CHANG and Lee Dong Hun. 2019, "Case Study on Brand Design of Chinese Cultural Personal-Media", Journal of Communication Design, vol.68, pp.138-149. Available from: doi:10.25111/jcd.2019.68.11

CAI CHANG, Lee Dong Hun "Case Study on Brand Design of Chinese Cultural Personal-Media" Journal of Communication Design 68 pp.138-149 (2019) : 138.

CAI CHANG, Lee Dong Hun. Case Study on Brand Design of Chinese Cultural Personal-Media. 2019; 68 138-149. Available from: doi:10.25111/jcd.2019.68.11

CAI CHANG and Lee Dong Hun. "Case Study on Brand Design of Chinese Cultural Personal-Media" Journal of Communication Design 68(2019) : 138-149.doi: 10.25111/jcd.2019.68.11

CAI CHANG; Lee Dong Hun. Case Study on Brand Design of Chinese Cultural Personal-Media. Journal of Communication Design, 68, 138-149. doi: 10.25111/jcd.2019.68.11

CAI CHANG; Lee Dong Hun. Case Study on Brand Design of Chinese Cultural Personal-Media. Journal of Communication Design. 2019; 68 138-149. doi: 10.25111/jcd.2019.68.11

CAI CHANG, Lee Dong Hun. Case Study on Brand Design of Chinese Cultural Personal-Media. 2019; 68 138-149. Available from: doi:10.25111/jcd.2019.68.11

CAI CHANG and Lee Dong Hun. "Case Study on Brand Design of Chinese Cultural Personal-Media" Journal of Communication Design 68(2019) : 138-149.doi: 10.25111/jcd.2019.68.11