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A Study for the Vitalization of Public Media Service through Information Visualization

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 68(), pp.348-358
  • DOI : 10.25111/jcd.2019.68.27
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : June 10, 2019
  • Accepted : July 26, 2019
  • Published : July 31, 2019

WON JONG WOOK 1,  Min， Seul-gi 2

1한양대학교
2한양대학교 일반대학원 영상디자인 전공

Accredited

ABSTRACT

This study, whose a purpose of activating the public service falling behind by combining it with media in a rapidly changing media environment, has aimed to first examine the paradigm of the public service and the public media service through theoretical considerations and to derive the seven elements(brightness, color, texture, form, location, direction, and size) and types of the public media service(information transfer, art expression, and participatory play) based on an understanding of information visualization in order for applying them to the study. A survey was conducted for 20-30 residents in Seoul who use public transportation to identify the preference of information visualization factors in each of the above-mentioned types, and the analysis results were obtained through frequency analysis. The study results showed that there was a difference in the preference of information visualization factors(value, hue, texture, shape, position, orientation, size) depending on each type of the public media service, so that it could be confirmed that different information visualization methods and designs should be established according to the purpose of transferring the public media service information. The values pursued by users are also becoming diverse in the changing media environment. Information transfer types should have a service design that clearly reveals information, art expression require that the harmony of the elements of information is most important. Finally, participatory play types should be designed with practical elements taken into account depending on the information experience. It is considered that the public service should also continue to be studied by combining it with a variety of fields in accordance with the changing patterns of the times.

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