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Proposal for the Development of Brand and Cultural Products Using Traditional Cultural Resources - Giseori Sunbi Culture Hub Network Revitalization Project -

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 69(), pp.101-112
  • DOI : 10.25111/jcd.2019.69.08
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : September 10, 2019
  • Accepted : October 28, 2019
  • Published : October 31, 2019

Xu, Man 1 hong, changkee 2

1영남대학교 대학원 시각디자인학과 박사과정
2영남대학교

Accredited

ABSTRACT

Recently, the government wants to utilize the cultural resources of the region, including forming an integrated linkage plan between scattered local resources and related projects, and strengthening the preservation of natural traditional scenery and the identity of the village. Thus, this study examined the use of Confucian cultural resources in Korea, and wanted to utilize the lifestyle and spirit of "Senbi" as resources through modern reinterpretation. As an example of 'Project to Revitalize Seonbi Culture Hub Network in Dalseong-gun, Daegu City', the spatial scope is located in Gise-ri, Okpo-myeon, Dalseong-gun. The scope of research was limited to the development of brand and culture and tourism products, and the cases of naming development process, slogan design, symbol mark, logo type, signature, color utilization were analyzed in detail. It will investigate and analyze the branding of traditional cultural resources and the examples of cultural products in the region, and present the direction of cultural product design utilizing traditional cultural resources through the environmental investigation and brand-drawing process of Giusei Sunbi Culture Hub, and SWOT analysis. This study is meaningful in that it presented various design feasibility using Confucian cultural resources, i.e. traditional cultural This can enhance local competitiveness by encouraging residents' sense of self-esteem in their regions, and also boost their sense of self-esteem in their local assets. In addition, by generating profits through the sale of cultural and tourism products, residents can see the effect of boosting tourism through active economic activities.

Citation status

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