@article{ART002517619},
author={Gu,Hwan-Young},
title={The Study on the Direction of Lunch Box Application for Changing Consumer Perception},
journal={Journal of Communication Design},
issn={1976-1562},
year={2019},
volume={69},
pages={165-174},
doi={10.25111/jcd.2019.69.13}
TY - JOUR
AU - Gu,Hwan-Young
TI - The Study on the Direction of Lunch Box Application for Changing Consumer Perception
JO - Journal of Communication Design
PY - 2019
VL - 69
IS - null
PB - CDAK Society of Communication Design
SP - 165
EP - 174
SN - 1976-1562
AB - As the number of single-person households increases, prosumers are rapidly increasing, and various types of customizing services are spreading. The bento market has been steadily expanding in recent years and has already grown to saturation. The beneficiary industry needs to find new management strategies and needs mobile application services to meet these trends. Mobile custom applications, which combine custom services with applications, can lead to increased sales for a company by providing a better service for consumers.
This study is about the application of these lunch box applications. Through surveys, consumers would like to propose the application of the necessary functions and services to the consumers.
The survey found that the most needed application element for customization was the ordering and booking service, and it was concluded that it is better to add the calorie and weight parts that are of interest these days. In addition, it is expected that the customized application can be completed in the most suitable form by providing a service that can arrange menus having difficulty in selection according to the preferences of consumers.
KW - Mobile Application;Customizing;lunch Box
DO - 10.25111/jcd.2019.69.13
ER -
Gu,Hwan-Young. (2019). The Study on the Direction of Lunch Box Application for Changing Consumer Perception. Journal of Communication Design, 69, 165-174.
Gu,Hwan-Young. 2019, "The Study on the Direction of Lunch Box Application for Changing Consumer Perception", Journal of Communication Design, vol.69, pp.165-174. Available from: doi:10.25111/jcd.2019.69.13
Gu,Hwan-Young "The Study on the Direction of Lunch Box Application for Changing Consumer Perception" Journal of Communication Design 69 pp.165-174 (2019) : 165.
Gu,Hwan-Young. The Study on the Direction of Lunch Box Application for Changing Consumer Perception. 2019; 69 165-174. Available from: doi:10.25111/jcd.2019.69.13
Gu,Hwan-Young. "The Study on the Direction of Lunch Box Application for Changing Consumer Perception" Journal of Communication Design 69(2019) : 165-174.doi: 10.25111/jcd.2019.69.13
Gu,Hwan-Young. The Study on the Direction of Lunch Box Application for Changing Consumer Perception. Journal of Communication Design, 69, 165-174. doi: 10.25111/jcd.2019.69.13
Gu,Hwan-Young. The Study on the Direction of Lunch Box Application for Changing Consumer Perception. Journal of Communication Design. 2019; 69 165-174. doi: 10.25111/jcd.2019.69.13
Gu,Hwan-Young. The Study on the Direction of Lunch Box Application for Changing Consumer Perception. 2019; 69 165-174. Available from: doi:10.25111/jcd.2019.69.13
Gu,Hwan-Young. "The Study on the Direction of Lunch Box Application for Changing Consumer Perception" Journal of Communication Design 69(2019) : 165-174.doi: 10.25111/jcd.2019.69.13
