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The Analysis of Typefaces Using the Hangeul Typography on the Poster - Focusing on the Poster of the National Hangeul Museum from 2014 to 2019 -

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 69(), pp.153~162
  • DOI : 10.25111/jcd.2019.69.12
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : September 23, 2019
  • Accepted : October 28, 2019
  • Published : October 31, 2019

Han, Seokwon 1

1단국대학교

Accredited

ABSTRACT

This study is to investigate the type analysis and visual characteristics of typography on the posters based on Hangeul in recent years. The study was limited to the National Hangeul Museum and analyzed Hangeul typography posters used for promotional exhibitions from 2014 to 2019. For analysis of Hangeul typography, the types are classified into Serif type, Sans-serif type, Calligraphy type, Hunminjungeum type, and Complex type to compare the ratio of the totalization of Hangeul typography to the limited poster space, and the visual characteristics were derived by the direction of typesetting. As a result, the frequency of Hangeul typography posters of the National Hangeul Museum has been steadily increasing, starting from 2014 to 2019, and the frequency of Hangeul typography has increased around the Serif type and Sans-serif type. It shows that the ratio of totalization to the poster space occupied by the exhibition title using typography has increased. In addition, The typesetting direction of typography on the poster was found to change the structure according to readability and visual characteristics of the Hangeul types.

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