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Women’s images expressed in the costume of Korean movie of the 1960s

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 69(), pp.127-136
  • DOI : 10.25111/jcd.2019.69.10
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : September 10, 2019
  • Accepted : October 28, 2019
  • Published : October 31, 2019

Kim, So hyun 1 Chun Jae Hoon 1

1서울대학교

Accredited

ABSTRACT

This study looked at how women's images in society changed with the introduction of Western open values of women's desires, which had been suppressed under patriarchal values. Based on the preceding research, women's awards in the 1960s were divided into women with pre-modern values that conform to patriarchal values, women who are the subject of desire and the object of alertness, and women who are the symbol of freedom and the object of admiration. For women with pre-modern values, the elements of motherhood and chastity were emphasized through hanbok or white costumes. The woman who is the subject of desire and subject to alertness was expressed through one-piece, thick makeup, alcohol, tobacco where the elements of temptation, intensity, and self-reliance are revealed. As the last symbol of freedom and object of admiration, women are divided into object of yearning without imitation and imitable object of yearning. The former expressed affluence as a luxury garment, while the latter expressed Western values and freedom as a daily garment. The significance of this study is to understand the current change by looking at the changes in the social perspective of women through movies which is the most visible material of the 1960s when the changes appeared in similar paths and forms.

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