@article{ART002517780},
author={Hyun -Jun Sim and Jia Wei Lu and Sang Hyuk Shin and 최종인 and LEE JONGYOON and Jangsun Hong},
title={Reading Iconologically Image of Printed Advertisements in Korea·China -Focused on Eco-friendly Electric Vehicle Advertisements-},
journal={Journal of Communication Design},
issn={1976-1562},
year={2019},
volume={69},
pages={389-402},
doi={10.25111/jcd.2019.69.30}
TY - JOUR
AU - Hyun -Jun Sim
AU - Jia Wei Lu
AU - Sang Hyuk Shin
AU - 최종인
AU - LEE JONGYOON
AU - Jangsun Hong
TI - Reading Iconologically Image of Printed Advertisements in Korea·China -Focused on Eco-friendly Electric Vehicle Advertisements-
JO - Journal of Communication Design
PY - 2019
VL - 69
IS - null
PB - CDAK Society of Communication Design
SP - 389
EP - 402
SN - 1976-1562
AB - The numerous mechanisms shown in the advertising image constitute the respective semantics and have various meanings. There are differences in visual expression and interpretation depending on cultural background knowledge.
This study aims to explore the message expression and culture inherent in Korean and Chinese advertising images of the environment - friendly electric vehicle, which is the biggest issue in the automobile industry, through E. Panovsky 's iconography.
The mechanisms of the eco-friendly electric vehicle advertising images of the two countries are transmitting information through the image of the electric car and various elements in the pre-iconography. At the iconography, the mechanisms were imaged and the meaning of the electric vehicle advertisement was maximized. At the iconology, social and cultural interpretation was possible.
This will provide an efficient approach to marketing strategies and advertising execution targeting the Korean and Chinese markets in the future.
KW - Iconology;Pragmatics;Eco-friendly Electric Vehicle;Korea-China Advertisement
DO - 10.25111/jcd.2019.69.30
ER -
Hyun -Jun Sim, Jia Wei Lu, Sang Hyuk Shin, 최종인, LEE JONGYOON and Jangsun Hong. (2019). Reading Iconologically Image of Printed Advertisements in Korea·China -Focused on Eco-friendly Electric Vehicle Advertisements-. Journal of Communication Design, 69, 389-402.
Hyun -Jun Sim, Jia Wei Lu, Sang Hyuk Shin, 최종인, LEE JONGYOON and Jangsun Hong. 2019, "Reading Iconologically Image of Printed Advertisements in Korea·China -Focused on Eco-friendly Electric Vehicle Advertisements-", Journal of Communication Design, vol.69, pp.389-402. Available from: doi:10.25111/jcd.2019.69.30
Hyun -Jun Sim, Jia Wei Lu, Sang Hyuk Shin, 최종인, LEE JONGYOON, Jangsun Hong "Reading Iconologically Image of Printed Advertisements in Korea·China -Focused on Eco-friendly Electric Vehicle Advertisements-" Journal of Communication Design 69 pp.389-402 (2019) : 389.
Hyun -Jun Sim, Jia Wei Lu, Sang Hyuk Shin, 최종인, LEE JONGYOON, Jangsun Hong. Reading Iconologically Image of Printed Advertisements in Korea·China -Focused on Eco-friendly Electric Vehicle Advertisements-. 2019; 69 389-402. Available from: doi:10.25111/jcd.2019.69.30
Hyun -Jun Sim, Jia Wei Lu, Sang Hyuk Shin, 최종인, LEE JONGYOON and Jangsun Hong. "Reading Iconologically Image of Printed Advertisements in Korea·China -Focused on Eco-friendly Electric Vehicle Advertisements-" Journal of Communication Design 69(2019) : 389-402.doi: 10.25111/jcd.2019.69.30
Hyun -Jun Sim; Jia Wei Lu; Sang Hyuk Shin; 최종인; LEE JONGYOON; Jangsun Hong. Reading Iconologically Image of Printed Advertisements in Korea·China -Focused on Eco-friendly Electric Vehicle Advertisements-. Journal of Communication Design, 69, 389-402. doi: 10.25111/jcd.2019.69.30
Hyun -Jun Sim; Jia Wei Lu; Sang Hyuk Shin; 최종인; LEE JONGYOON; Jangsun Hong. Reading Iconologically Image of Printed Advertisements in Korea·China -Focused on Eco-friendly Electric Vehicle Advertisements-. Journal of Communication Design. 2019; 69 389-402. doi: 10.25111/jcd.2019.69.30
Hyun -Jun Sim, Jia Wei Lu, Sang Hyuk Shin, 최종인, LEE JONGYOON, Jangsun Hong. Reading Iconologically Image of Printed Advertisements in Korea·China -Focused on Eco-friendly Electric Vehicle Advertisements-. 2019; 69 389-402. Available from: doi:10.25111/jcd.2019.69.30
Hyun -Jun Sim, Jia Wei Lu, Sang Hyuk Shin, 최종인, LEE JONGYOON and Jangsun Hong. "Reading Iconologically Image of Printed Advertisements in Korea·China -Focused on Eco-friendly Electric Vehicle Advertisements-" Journal of Communication Design 69(2019) : 389-402.doi: 10.25111/jcd.2019.69.30