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A Study on the Animal Character-Based Bag Design for the Entry of Chinese Fashion miscellaneous goods market -Focused on cat character in the Disney animation ‘Alice in Wonderland’-

  • Journal of Communication Design
  • Abbr : JCD
  • 2019, 69(), pp.405-416
  • DOI : 10.25111/jcd.2019.69.31
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : July 20, 2019
  • Accepted : October 28, 2019
  • Published : October 31, 2019

Shi, Juan 1 Kim, Hyun-Joo 2 youn ji young 3

1단국대학교 패션디자인학과 석사사과정
2단국대학교
3단국대학교 패션산업디자인과

Accredited

ABSTRACT

In the modern fashion industry, characters are very actively applied to a variety of items as well as characters appearing in animations and cartoons, and are gaining popularity among people for their unique humorous friendliness. Today's character industry has been derived from a variety of fashion products through this OSMU strategy, and gradually developed into an independent industry field. Among them, animals are actively applied in the modern fashion industry, and the design applying animal characters gives the public visual pleasure. In this context, the researcher wants to proceed with the design and manufacture of bags using animal characters. Currently, the most popular characters in China are overwhelmingly the characters of Disney's animated series. This study aims to study the design of high value-added bags in the fashion industry using Disney's animal characters. Theoretical consideration of the character was focused on the book, and the definition and origin of the character, and then based on the OSMU strategy, we looked at the current status of the character market in China and overseas markets. To this end, the expression characteristics of the design were applied to the design by analyzing the bag and collection image cases using animal characters in modern fashion announced in the last three years. The researcher simplified and reinterpreted characters under the theme of "Cheshire Cat," a cat in "Alice in Wonderland," and introduced them into the design of a bag. A total of four cat character handbag designs were presented and one of them was made from a real bag. Developed through the above production process, the work emphasized the characteristics of the mouth and eyes among the 'Alice in Wonderland' cat expressions, inspired by various designs with the originality, individuality, fun and affinity of the image.

Citation status

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