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A Study on the Characteristics of the Traditional Chinese Bridal Gowns in Modern days

  • Journal of Communication Design
  • Abbr : JCD
  • 2020, 70(), pp.249-260
  • DOI : 10.25111/jcd.2020.70.18
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : September 10, 2019
  • Accepted : January 27, 2020
  • Published : January 31, 2020

Yu, Hai-yang 1 Choi, Soo-Ah 2

1단국대학교 패션산업융합디자인과 대학원 석박사 통합과정
2단국대학교

Accredited

ABSTRACT

By comparing shape, color, pattern and headdress characteristics of Chinese traditional bridal gowns from ancient and modern days, the characteristics of bridal gowns from both periods are analyzed in this paper. Firstly, the shapes of traditional Chinese bridal gowns are constantly changing according to the fashion trend, aesthetic perspective and social culture of each period. Secondly, the traditional color red in bridal gowns has been used continuously from ancient to contemporary China, and it symbolizes festivity, good luck, vitality, enthusiasm, life, hope, wealthiness and preventing misfortune. Thirdly, the widespread use of dragon and phoenix patterns in traditional bridal gowns in modern days represents the progress and development of Chinese society. Fourthly, although the headdress in modern days, is not as complex and expensive as that of the ancient period, the design and manufacturing are still very splendid and luxurious. This paper explores the development and process of human cultural spirit, and throughout the research, it provides an academic reference for Asian traditional dress researchers.

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