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User Experience Study on VR Webtoon Using Grounded Theory -Focused on VR Webtoon in "Sphere Toon"-

  • Journal of Communication Design
  • Abbr : JCD
  • 2020, 70(), pp.277-286
  • DOI : 10.25111/jcd.2020.70.20
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : August 23, 2019
  • Accepted : January 27, 2020
  • Published : January 31, 2020

HONG YOUNG MI 1 Bae, Min-jeong 1 JEON MIN SEOK 1 Ray Jaeyung Yun 2

1홍익대학교 대학원 영상학과
2홍익대학교

Accredited

ABSTRACT

This study is a qualitative study conducted to analyze the user experience, focusing on VR webtoon published in Sphere Toon, a VR webtoon platform. The researcher recruited 15 adults between the ages of 20 and 40 using purposive sampling. Interviews were conducted after the subjects were recruited for the study. Transcripts were then prepared after the interviews. Using the information gathered as raw data, open coding, axial coding, and selective coding were analyzed step-by-step based on the grounded theory methodology. As a result, a total of 126 concepts were derived from the study and then abstracted into 7 upper categories and 17 subcategories. The results were presented in a paradigm model by axis coding. Afterwards, the core category was identified through the selective coding step to determine “the derived type of people who used VR webtoon.” This data was then used to analyze usage behavior. The usage behavior of VR webtoon was found to be divided into expecting a possible development of VR webtoon and being satisfied with current level of technology. This study is expected to serve as the basic data for suggesting behavioral strategies for the continuous usage to provide assistance for the development of VR webtoon

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