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A Study on Visual Appropriation Module onEdward Hopper‘s work

  • Journal of Communication Design
  • Abbr : JCD
  • 2020, 73(), pp.69-78
  • DOI : 10.25111/jcd.2020.73.05
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : September 3, 2020
  • Accepted : October 26, 2020
  • Published : October 31, 2020

Shin, Kyung-chul 1,  JI WON CHOI 2

1연세대학교 커뮤니케이션대학원 박사과정
2한양대학교

Accredited

ABSTRACT

Many contemporary artists appropriate and transform existing works of art to reproduce new concepts. Today, the concept of creation now includes the process of selecting a work and reinterpreting it, rather than the result created through the primary subject. Nicola Buriyo defines this paradigm of contemporary art as 'post production'. Post-production contemporary art escapes from the traditional frame of expression and expands the range of expression methods through combinations and transformations of various images. In addition, it re-examines the potential value of art derived from integration of media. In this context, the appropriation of images from works of art becomes the central point of establishing the interrelationship between the two media, that is, “Intermediality”. In order to build effective Intermediality with integration of media, it is necessary to define visual properties to be used for image appropriation, and to set up a strategic visual appropriation module corresponding to them. Through this, image appropriation can be appropriately applied according to the purpose of use of the medium to create new value that fits the cultural flow. Furthermore, it can help avoid indiscriminate use of appropriation that damages the existing artistic value and can also work as a medium that informs consumers of the aesthetic value of art. This study not only defines visual appropriation modules that includes three elements; 'Color', 'Composition', and 'Figure', reflected on Edward Hopper's work, and but also the Intermediality between Hopper's works of art and the media that appropriate them. This study analyzes and understands specific properties of image appropriation that form a detailed analysis from a design perspective. Therefore, this thesis examines the paradigm shift in the present era in which art works are frequently appropriated. Moreover, by focusing on different cases of Edward Hopper's image appropriation and on understanding the role and values of image appropriation used in various media, it is meaningful in seeking strategic thoughts and finding directions for effective methodology of image appropriation.

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