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User Experience Study on Online News Forms and Fields

  • Journal of Communication Design
  • Abbr : JCD
  • 2020, 73(), pp.247-256
  • DOI : 10.25111/jcd.2020.73.18
  • Publisher : CDAK Society of Communication Design
  • Research Area : Arts and Kinesiology > Design > Visual Information Design > Information Design
  • Received : September 10, 2020
  • Accepted : October 26, 2020
  • Published : October 31, 2020

WooJiHye 1,  Ray Jaeyung Yun 1,  sin min-a 2,  Kim， Si-won 3,  Park， Seon-ha 3,  Lee eun-bee 3,  Lee You-gyeong 3,  Han In-Jung 3

1홍익대학교
2홍익대학교 일반대학원 영상학과
3홍익대학교 일반대학원

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ABSTRACT

As the use of mobile devices increased, various functions of life, culture, and lifestyle became available in the hands of people. As a result, competition among media companies is heating up and online news consumption is rapidly changing. In the past, it was a form where news producers selected news and provided it to users unilaterally, but now the form has changed to a form where readers select articles, and news producers have been more concerned with the user's reaction. The purpose of this study was to study 'general', 'card' and 'story' types of news to see what form of online news the reader can prefer, trust understand easily. Online news readers in their 20s and 50s were evaluated favorability, understanding, reliability, satisfaction, and intention to use news articles (economic, social and cultural) according to news format. As a result, for age-specific user experience, all ages generally preferred 'card' - 'general' - 'stories' in order. When looking at each variable, in terms of preference and understanding, and satisfaction, all age groups preferred the 'card' form the most, but in terms of reliability, all age groups preferred the 'paper' form the most. This is because there is no abbreviation of information due to the nature of the “paper” form, and the specific content is described in accordance with the logic. As such, based on the analysis of user attitudes according to news types, this study attempts to propose appropriate news forms in consideration of age and sector so that the uses can be more satisfied by providing different types of news by age and situation.

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