2006, Vol., No.16

Journal of Popular Narrative 2023 KCI Impact Factor : 0.85

pISSN : 1738-3188
https://journal.kci.go.kr/djnar

This article aims at forming foundation to prescribe study of cultural contents based on practical and productive discussion. Considering character of cultural contents, that covers a wide range of genre, media, and field, I advanced the discussion focused on storytelling. Of course this argument should premise cultural contents' distinction. The various genre of Korean cultural contents have been launched into market successfully, and the basis for creating higher value-added business with one source multi use was set up. It has excellent enjoyer with strong point that they have a correct understanding of cultural contents. Now the strong point is connected to giving shape to the cultural contents to make it more productive and long lasting model. It is necessary to discuss totally, practically and concretely on the basis of academic-industrial cooperation for this arguments. The discussion of storytelling as cultural contents study should be advanced with the total view of following points. 1) strategy to develop original source to secure good quality storytelling. 2) storytelling strategy on how to make secured source into cultural contents effectively. 3) strategy to actualize enjoyment with embodied storytelling and strategy to expand one source multi use. 4) literacy strategy for cultural contents storytelling. The result of above should be researched in the academic-industrial cooperation. When it can be systemized theoretically and logically, it can also secure academic trust and authority. Key Words Korean Cultural Contents, Storytelling, original source, storytelling strategy, enjoyment, one source multi use, literacy, the academic-industrial cooperation

Nowadays identity of university rapidly shifts from ivory tower which seeking after truth to training center of high-grade human resources which market needs. University crisis is unavoidable in post-industrial society. Humanities crisis might be understood extension of that. Transformation of humanity to cultural content study in a sense inevitable. But I doubt humanities can bring cultural content specialists which market needs by extending research domain to new media. This article aims to reveal roles of humanities in training cultural content specialist and direction of humanities research for creating cultural content standing on my experiences of teaching KAIST Graduate School of Cultural Technology students. Humanities already have trained cultural content specialists such as novelists, screenplay writers before the concept of cultural content has established. In the age of analogue cultual content specialists just needed depth, but in the age of digital they need width as well as depth. For educating cultual content specialists humanities have to teach deep knowledge of humanities instead of extending research domain to new media. Humanities have to demolish inner barriers and return to original text.

The importance of the cultural industry and cultural commodities grows larger every year. The influence of it extends to the realms of the university, especially to the curriculums of the Department of 'Cultural Contents'. In traditional terms, the culture means the 'good'. But it has been compelled to function as 'goods(commodities)'. The birth of 'Cultural Contents' is forecasted and sponsored by multimedia/massmedia cultures. Old cultural contents must be renewed into the new cultural contents based on the mass communication systems. According to this new trends, we must provide the satisfactory curriculums and programs about the object and methodology of the cultural contents. In this paper, we introduced the curriculum of Inha University. It seems to be the standard model in Korea. In analyzing the curriculums, we can understand the success, failure and possibilities in that program.