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@article{ART002495842},
author={Park JaeYeon},
title={The Construction and Mechanism of the ‘Byeongmat’ Discourse},
journal={Journal of Popular Narrative},
issn={1738-3188},
year={2019},
volume={25},
number={3},
pages={143-180},
doi={10.18856/jpn.2019.25.3.005}

TY - JOUR
AU - Park JaeYeon
TI - The Construction and Mechanism of the ‘Byeongmat’ Discourse
JO - Journal of Popular Narrative
PY - 2019
VL - 25
IS - 3
PB - The Association of Popular Narrative
SP - 143
EP - 180
SN - 1738-3188
AB - This article aims to examine the manner in which the ‘Byeongmat’ discourse was constructed, and the mechanism of the ‘Byeongmat’ discourse. I claim that the constructed discourse excludes disabled persons and women. When the ‘Byeongmat’ first appeared in the mainstream, it was understood as being presented only by webtoons. Furthermore ‘Byeongmat’ and webtoons were understood as almost synonymous. In this sense, it is no exaggeration to say that the way in which the ‘Byeongmat’ discourse was constructed is the way in which ‘Byeongmat webtoons’ were interpreted. In this article, to find out how the ‘Byeongmat’ discourse was constructed, I examine two things. First, the reception of media of ‘Byeongmat’. ‘Byeongmat’ was at first understood as ‘kitsch’ by the media, but soon after generational meaning was added. Second, the interpretation of ‘Byeongmat’ in academia. In academia, the ‘Byeongmat’ discourse is advanced as a refined generationalism. Regardless of the ‘Byeongmat webtoon’ itself, ‘Byeongmat webtoon’ is interpreted as a text which is destructing narrative and filled with parodies. Furthermore this characteristic of the ‘Byeongmat webtoon’ is interpreted as a resistance culture of the younger generation. However, this interpretation serves as a mechanism which excludes the disabled and women. Currently, Korean society faces the popularization of the ‘Byeongmat’ code, the decline of the ‘Byeongmat webtoons’ and the crack of the younger generation discourse. The current situation allows the ‘Byeongmat’ discourse to be criticized without losing its social context while securing a distance of critcism. I expect that this article can contribute to further diversifying interpretations of ‘Byeongmat’ and ‘Byeongmat webtoons’, and accelerating the crack on the younger generation discourse.
KW - Byeongmat discourse;Korean Byeongmat webtoons;Byeongmat code;Generationalism;Younger generation discourse
DO - 10.18856/jpn.2019.25.3.005
ER -

Park JaeYeon. (2019). The Construction and Mechanism of the ‘Byeongmat’ Discourse. Journal of Popular Narrative, 25(3), 143-180.

Park JaeYeon. 2019, "The Construction and Mechanism of the ‘Byeongmat’ Discourse", Journal of Popular Narrative, vol.25, no.3 pp.143-180. Available from: doi:10.18856/jpn.2019.25.3.005

Park JaeYeon "The Construction and Mechanism of the ‘Byeongmat’ Discourse" Journal of Popular Narrative 25.3 pp.143-180 (2019) : 143.

Park JaeYeon. The Construction and Mechanism of the ‘Byeongmat’ Discourse. 2019; 25(3), 143-180. Available from: doi:10.18856/jpn.2019.25.3.005

Park JaeYeon. "The Construction and Mechanism of the ‘Byeongmat’ Discourse" Journal of Popular Narrative 25, no.3 (2019) : 143-180.doi: 10.18856/jpn.2019.25.3.005

Park JaeYeon. The Construction and Mechanism of the ‘Byeongmat’ Discourse. Journal of Popular Narrative, 25(3), 143-180. doi: 10.18856/jpn.2019.25.3.005

Park JaeYeon. The Construction and Mechanism of the ‘Byeongmat’ Discourse. Journal of Popular Narrative. 2019; 25(3) 143-180. doi: 10.18856/jpn.2019.25.3.005

Park JaeYeon. The Construction and Mechanism of the ‘Byeongmat’ Discourse. 2019; 25(3), 143-180. Available from: doi:10.18856/jpn.2019.25.3.005

Park JaeYeon. "The Construction and Mechanism of the ‘Byeongmat’ Discourse" Journal of Popular Narrative 25, no.3 (2019) : 143-180.doi: 10.18856/jpn.2019.25.3.005