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@article{ART002686236},
author={AHN SEJUNG},
title={Hollywood in Print—Movie Programmes of a Korean Theater in Ethnically Segregated Kyǒngsǒng in the 1920s and the Reception of Hollywood Prestige Pictures},
journal={Journal of Popular Narrative},
issn={1738-3188},
year={2021},
volume={27},
number={1},
pages={53-98},
doi={10.18856/jpn.2021.27.1.002}

TY - JOUR
AU - AHN SEJUNG
TI - Hollywood in Print—Movie Programmes of a Korean Theater in Ethnically Segregated Kyǒngsǒng in the 1920s and the Reception of Hollywood Prestige Pictures
JO - Journal of Popular Narrative
PY - 2021
VL - 27
IS - 1
PB - The Association of Popular Narrative
SP - 53
EP - 98
SN - 1738-3188
AB - This paper examines the ways in which Hollywood feature films produced and widely circulated with the establishment of the studio system was consumed in the ethnically segregated Korean movie theaters in Kyǒngsǒng in the 1920s. Focusing on how those theaters appropriated what Hollywood represented, this paper has three objectives. First, from a historical and economic perspective, I will historicize the emergence of so-called prestige pictures and how movies became a branded product in that process. Second, I will also loot at how Chosǒn Theater, one of the earliest movie theaters in the Korean-resident area in Kyǒngsǒng who sought to be a prestigious movie palace actively exploited Hollywood brand, by foregrounding its Paramount connection, in particular. Lastly, through a close reading of weekly programmes and handbills, I will examine how these promotional print materials, as an intermediating medium, helped to supplement the audiences’ viewing of Hollywood movies while creating loyal audiences.
KW - Theater Culture in Kyǒngsǒng During the Japanese Colonial Era;Chosǒn Kǔkchang(Theater);Movie Programme and Handbill;Publicity and Marketing of Films;Prestige Pictures;Paramount Pictures;Comparative History of Cinema
DO - 10.18856/jpn.2021.27.1.002
ER -

AHN SEJUNG. (2021). Hollywood in Print—Movie Programmes of a Korean Theater in Ethnically Segregated Kyǒngsǒng in the 1920s and the Reception of Hollywood Prestige Pictures. Journal of Popular Narrative, 27(1), 53-98.

AHN SEJUNG. 2021, "Hollywood in Print—Movie Programmes of a Korean Theater in Ethnically Segregated Kyǒngsǒng in the 1920s and the Reception of Hollywood Prestige Pictures", Journal of Popular Narrative, vol.27, no.1 pp.53-98. Available from: doi:10.18856/jpn.2021.27.1.002

AHN SEJUNG "Hollywood in Print—Movie Programmes of a Korean Theater in Ethnically Segregated Kyǒngsǒng in the 1920s and the Reception of Hollywood Prestige Pictures" Journal of Popular Narrative 27.1 pp.53-98 (2021) : 53.

AHN SEJUNG. Hollywood in Print—Movie Programmes of a Korean Theater in Ethnically Segregated Kyǒngsǒng in the 1920s and the Reception of Hollywood Prestige Pictures. 2021; 27(1), 53-98. Available from: doi:10.18856/jpn.2021.27.1.002

AHN SEJUNG. "Hollywood in Print—Movie Programmes of a Korean Theater in Ethnically Segregated Kyǒngsǒng in the 1920s and the Reception of Hollywood Prestige Pictures" Journal of Popular Narrative 27, no.1 (2021) : 53-98.doi: 10.18856/jpn.2021.27.1.002

AHN SEJUNG. Hollywood in Print—Movie Programmes of a Korean Theater in Ethnically Segregated Kyǒngsǒng in the 1920s and the Reception of Hollywood Prestige Pictures. Journal of Popular Narrative, 27(1), 53-98. doi: 10.18856/jpn.2021.27.1.002

AHN SEJUNG. Hollywood in Print—Movie Programmes of a Korean Theater in Ethnically Segregated Kyǒngsǒng in the 1920s and the Reception of Hollywood Prestige Pictures. Journal of Popular Narrative. 2021; 27(1) 53-98. doi: 10.18856/jpn.2021.27.1.002

AHN SEJUNG. Hollywood in Print—Movie Programmes of a Korean Theater in Ethnically Segregated Kyǒngsǒng in the 1920s and the Reception of Hollywood Prestige Pictures. 2021; 27(1), 53-98. Available from: doi:10.18856/jpn.2021.27.1.002

AHN SEJUNG. "Hollywood in Print—Movie Programmes of a Korean Theater in Ethnically Segregated Kyǒngsǒng in the 1920s and the Reception of Hollywood Prestige Pictures" Journal of Popular Narrative 27, no.1 (2021) : 53-98.doi: 10.18856/jpn.2021.27.1.002