@article{ART002686238},
author={NAM KIWOONG},
title={Between Text and Image, The Audience and Film—The Weekly Newsletters and Leaflets of Dansungsa as Media (1926-1937)},
journal={Journal of Popular Narrative},
issn={1738-3188},
year={2021},
volume={27},
number={1},
pages={99-130},
doi={10.18856/jpn.2021.27.1.003}
TY - JOUR
AU - NAM KIWOONG
TI - Between Text and Image, The Audience and Film—The Weekly Newsletters and Leaflets of Dansungsa as Media (1926-1937)
JO - Journal of Popular Narrative
PY - 2021
VL - 27
IS - 1
PB - The Association of Popular Narrative
SP - 99
EP - 130
SN - 1738-3188
AB - This paper examines printed materials such as weekly newsletters and leaflets issued by Dansungsa, a movie theater in Colonial Korea for a promotional purpose as independent modern media. During the 1920s and 1930s, in tandem with the development of the incipient printing houses in Namchon, Gyeongseong, including Suyeongsa, Dansungsa published promotional prints including weekly newsletters and leaflets in a serial manner to compete with Joseon-gukjang and Umigwan. As these materials contain various information including movie programmes, spectatorship, distributional channels, and promotional strategies that bears witness to theater culture of this time, this paper focuses on the dynamics where not only text and image but also audiences and filmic texts are mediated one another. To this end, the paper has three objectives. First, I argue that weekly newsletters and leaflets can be considered as ‘flickering media’ that meddles in text and image culture. Second, Dansungsa’s promotional prints interpellated film audiences as a loyal fan group while mediating audiences and filmic texts. In doing so, I suggest that these print materials established its own cultural domain differentiated from filmic culture itself. Third, these ephemeral materials contributed to narrowing the gap between colonial Joseon and the World in its imaginary geography through the function of mediation.
KW - Dansungsa;Weekly Newsletters;Leaflets;Colonial;Printing Media;Film;Media;Lee Gu-Yeong
DO - 10.18856/jpn.2021.27.1.003
ER -
NAM KIWOONG. (2021). Between Text and Image, The Audience and Film—The Weekly Newsletters and Leaflets of Dansungsa as Media (1926-1937). Journal of Popular Narrative, 27(1), 99-130.
NAM KIWOONG. 2021, "Between Text and Image, The Audience and Film—The Weekly Newsletters and Leaflets of Dansungsa as Media (1926-1937)", Journal of Popular Narrative, vol.27, no.1 pp.99-130. Available from: doi:10.18856/jpn.2021.27.1.003
NAM KIWOONG "Between Text and Image, The Audience and Film—The Weekly Newsletters and Leaflets of Dansungsa as Media (1926-1937)" Journal of Popular Narrative 27.1 pp.99-130 (2021) : 99.
NAM KIWOONG. Between Text and Image, The Audience and Film—The Weekly Newsletters and Leaflets of Dansungsa as Media (1926-1937). 2021; 27(1), 99-130. Available from: doi:10.18856/jpn.2021.27.1.003
NAM KIWOONG. "Between Text and Image, The Audience and Film—The Weekly Newsletters and Leaflets of Dansungsa as Media (1926-1937)" Journal of Popular Narrative 27, no.1 (2021) : 99-130.doi: 10.18856/jpn.2021.27.1.003
NAM KIWOONG. Between Text and Image, The Audience and Film—The Weekly Newsletters and Leaflets of Dansungsa as Media (1926-1937). Journal of Popular Narrative, 27(1), 99-130. doi: 10.18856/jpn.2021.27.1.003
NAM KIWOONG. Between Text and Image, The Audience and Film—The Weekly Newsletters and Leaflets of Dansungsa as Media (1926-1937). Journal of Popular Narrative. 2021; 27(1) 99-130. doi: 10.18856/jpn.2021.27.1.003
NAM KIWOONG. Between Text and Image, The Audience and Film—The Weekly Newsletters and Leaflets of Dansungsa as Media (1926-1937). 2021; 27(1), 99-130. Available from: doi:10.18856/jpn.2021.27.1.003
NAM KIWOONG. "Between Text and Image, The Audience and Film—The Weekly Newsletters and Leaflets of Dansungsa as Media (1926-1937)" Journal of Popular Narrative 27, no.1 (2021) : 99-130.doi: 10.18856/jpn.2021.27.1.003
