@article{ART001343242},
author={Jeong Chang kwon},
title={A study of the classics and goods-storytelling},
journal={DONAM OHMUNHAK},
issn={1229-2117},
year={2008},
volume={21},
pages={47-76},
doi={10.17056/donam.2008.21..47}
TY - JOUR
AU - Jeong Chang kwon
TI - A study of the classics and goods-storytelling
JO - DONAM OHMUNHAK
PY - 2008
VL - 21
IS - null
PB - The Donam Language & Literature
SP - 47
EP - 76
SN - 1229-2117
AB - This paper is concentrically researching the classics and goods-storytelling, in other words, those that gather in one place developed cases of goods which utilized all kinds of the classics and the stories are in their goods. Thus, I tried to develop to be connected plans with the classics and our real life, particularly in various fields of business.
In case of developing goods, we have to contain story and make consumer who moved by their story buy goods. Especially, after adapted material from the classics, including literature, a narration, history, tradition culture, and whatever and then, to develop goods contained stories have gained in popularity in these days. Because people usually prefer story from reliable source(the origin and circumstances of a matter) rather than a made-up story in one’s head as time goes by.
The method of goods-storytelling which utilized the classics, is to be classified into two items in large. One is a simple adaptation of the name of goods, the other is modern reinvention of traditional culture. The story in their goods-storytelling is called originally as the case have a character and story. But so far, our country is still adapting simply the name of goods or only reviving traditional culture up to date. Therefore, we are in a fair way to try to find a method that the classic(the original text) connect to an imagine or a story hereafter.
Goods-storytelling including the story as the primary management trend in the 21st century, more will be expected to be developed in Korea.
KW - classics;traditional culture;goods;business;storytelling;story;culture contents
DO - 10.17056/donam.2008.21..47
ER -
Jeong Chang kwon. (2008). A study of the classics and goods-storytelling. DONAM OHMUNHAK, 21, 47-76.
Jeong Chang kwon. 2008, "A study of the classics and goods-storytelling", DONAM OHMUNHAK, vol.21, pp.47-76. Available from: doi:10.17056/donam.2008.21..47
Jeong Chang kwon "A study of the classics and goods-storytelling" DONAM OHMUNHAK 21 pp.47-76 (2008) : 47.
Jeong Chang kwon. A study of the classics and goods-storytelling. 2008; 21 47-76. Available from: doi:10.17056/donam.2008.21..47
Jeong Chang kwon. "A study of the classics and goods-storytelling" DONAM OHMUNHAK 21(2008) : 47-76.doi: 10.17056/donam.2008.21..47
Jeong Chang kwon. A study of the classics and goods-storytelling. DONAM OHMUNHAK, 21, 47-76. doi: 10.17056/donam.2008.21..47
Jeong Chang kwon. A study of the classics and goods-storytelling. DONAM OHMUNHAK. 2008; 21 47-76. doi: 10.17056/donam.2008.21..47
Jeong Chang kwon. A study of the classics and goods-storytelling. 2008; 21 47-76. Available from: doi:10.17056/donam.2008.21..47
Jeong Chang kwon. "A study of the classics and goods-storytelling" DONAM OHMUNHAK 21(2008) : 47-76.doi: 10.17056/donam.2008.21..47
