@article{ART003076126},
author={Kim Woon Han and Sohn, Youngkon},
title={Why do people get into shopping addiction in ‘untact’ environment?: Focused on self-determination theory and fear of missing out},
journal={Health Communication Research},
issn={2093-2707},
year={2024},
volume={23},
number={1},
pages={1-48},
doi={10.24172/hcr.2024.23.1.1}
TY - JOUR
AU - Kim Woon Han
AU - Sohn, Youngkon
TI - Why do people get into shopping addiction in ‘untact’ environment?: Focused on self-determination theory and fear of missing out
JO - Health Communication Research
PY - 2024
VL - 23
IS - 1
PB - Korea Health Communication Association
SP - 1
EP - 48
SN - 2093-2707
AB - The COVID-19 pandemic, changes in the media landscape, and shifts in the marketing direction of companies have led to the rise of untact shopping, such as live commerce. It is an effective marketing activity that drives positive consumer behavior, but on the other hand, the convenience of use, easy payment methods, high interactivity, and the provision of entertainment contents can lead to excessive dependence on shopping. This study aims to identify the problem of shopping addiction that lies behind the convenience of untact shopping. To this end, this study applied self-determination theory to examine the effects of basic psychological needs and fear of missing out(FoMO) on intrinsic motivation and shopping addiction among consumers who participate in live commerce or online shopping. 300 people were gathered who had participated in live commerce or online shopping within the last three months. The results showed that the variables comprising basic psychological needs mediated intrinsic motivation, leading to shopping addiction. FoMO had a direct effect on shopping addiction in addition to the indirect effect through intrinsic motivation. Based on these findings, academic and practical implications are discussed.
KW - Shopping Addiction;Self-Determination theory;Basic Psychological Needs;FoMO(Fear of Missing Out);Intrinsic Motivation
DO - 10.24172/hcr.2024.23.1.1
ER -
Kim Woon Han and Sohn, Youngkon. (2024). Why do people get into shopping addiction in ‘untact’ environment?: Focused on self-determination theory and fear of missing out. Health Communication Research, 23(1), 1-48.
Kim Woon Han and Sohn, Youngkon. 2024, "Why do people get into shopping addiction in ‘untact’ environment?: Focused on self-determination theory and fear of missing out", Health Communication Research, vol.23, no.1 pp.1-48. Available from: doi:10.24172/hcr.2024.23.1.1
Kim Woon Han, Sohn, Youngkon "Why do people get into shopping addiction in ‘untact’ environment?: Focused on self-determination theory and fear of missing out" Health Communication Research 23.1 pp.1-48 (2024) : 1.
Kim Woon Han, Sohn, Youngkon. Why do people get into shopping addiction in ‘untact’ environment?: Focused on self-determination theory and fear of missing out. 2024; 23(1), 1-48. Available from: doi:10.24172/hcr.2024.23.1.1
Kim Woon Han and Sohn, Youngkon. "Why do people get into shopping addiction in ‘untact’ environment?: Focused on self-determination theory and fear of missing out" Health Communication Research 23, no.1 (2024) : 1-48.doi: 10.24172/hcr.2024.23.1.1
Kim Woon Han; Sohn, Youngkon. Why do people get into shopping addiction in ‘untact’ environment?: Focused on self-determination theory and fear of missing out. Health Communication Research, 23(1), 1-48. doi: 10.24172/hcr.2024.23.1.1
Kim Woon Han; Sohn, Youngkon. Why do people get into shopping addiction in ‘untact’ environment?: Focused on self-determination theory and fear of missing out. Health Communication Research. 2024; 23(1) 1-48. doi: 10.24172/hcr.2024.23.1.1
Kim Woon Han, Sohn, Youngkon. Why do people get into shopping addiction in ‘untact’ environment?: Focused on self-determination theory and fear of missing out. 2024; 23(1), 1-48. Available from: doi:10.24172/hcr.2024.23.1.1
Kim Woon Han and Sohn, Youngkon. "Why do people get into shopping addiction in ‘untact’ environment?: Focused on self-determination theory and fear of missing out" Health Communication Research 23, no.1 (2024) : 1-48.doi: 10.24172/hcr.2024.23.1.1
