본문 바로가기
  • Home
Basic Search

A Comparative Study on the Competitiveness of COVID-19 Disaster Media: Focusing on the User Gratification Niche Theory

  • Health Communication Research
  • 2024, 23(1), pp.49-104
  • DOI : 10.24172/hcr.2024.23.1.49
  • Publisher : Korea Health Communication Association
  • Research Area : Social Science > Journalism and Broadcasting > Communication
  • Received : October 11, 2023
  • Accepted : April 19, 2024
  • Published : April 30, 2024

YoungSun Choi 1

1행정안전부

Accredited

ABSTRACT

The purpose of this study was to compare the nature of disaster messages expected by the general public in the situation of COVID-19, a national infectious disease disaster, and the competitiveness among media that deliver disaster messages. The study measured the user gratification of each disaster media in the form of an online survey targeting 400 adult men and women in Korea who had confirmed COVID-19 or had been vaccinated more than once. Disaster media was set up in a total of eight media, including TV, Newspapers, Radio, Smartphones(disaster texts), COVID-19 Websites, government official SNS, Rrint-media, and Outdoor-Advertising, through prior research, and the survey period was intensively conducted during the period when vaccinations imported from overseas were in full swing(for two weeks from April 24, 2023). The analysis method identified competition and correlation between media using the Gratification Niche Theory and SPSS correlation analysis. As a result of the analysis, the appropriate margin for Smartphones(disaster texts) was the widest in all gratification dimensions, and the competitiveness superiority index was also calculated the highest compared to other media. Internet and mobile-based interactive media Smartphones(disaster texts), COVID-19 Websites, government official SNS and TV accounted for a relatively wide range of gratification. On the other hand, Radio, Newspapers, Printing, and Outdoor-Advertising were evaluated as specialized media with relatively narrow small widths and competitive advantages. Gratification with each disaster media was found to be correlated with user characteristics such as the user's age, income, and number of families, resulting in a reference result for establishing a strategy for using media by personal characteristics in future disaster situations. If the existing theory of the right place was mainly used to grasp the competitive relationship between media, this study has theoretical implications that the media selection phenomenon was interpreted as a relationship of coexistence including competition between media in a disaster situation where publicity is emphasized.

Statistics

  • 130 Viewed
  • 201 Downloaded

Tools

Issue List

Citation status

* References for papers published after 2023 are currently being built.

Basic Search Advanced Search