2024, Vol.23, No.3

Health Communication Research 2023 KCI Impact Factor : 0.75

pISSN : 2093-2707 / eISSN : 2671-5856
https://journal.kci.go.kr/hcr

This study conducted an experiment to examine the persuasive effects of age-tailored models in cardiovascular disease prevention campaigns, comparing the effects between age-tailored and non-age-tailored conditions. In the age-tailored condition, a model of a similar age to the audience was presented, whereas in the non-age-tailored condition, a model of a different age was presented. The results indicated that while the use of age-tailored models did not have a direct effect on preventive behavioral intentions, there was a significant indirect effect mediated by narrative engagement (narrative transportation and identification with the model), particularly among audiences with low involvement in cardiovascular disease. Specifically, individuals with low involvement in cardiovascular disease were more likely to show increased preventive behavioral intentions through enhanced narrative engagement when age-tailored models were used. Based on these findings, the study proposes effective health communication strategies incorporating tailored models, narrative engagement, and personal involvement, and discusses their theoretical and practical implications.

Milk is a nutritious food in itself, but it also serves as an ingredient in other foods such as bread, ice cream, and snacks, as well as in processed products like butter, cream, and cheese, which are more frequently consumed in modern diets. Additionally, it is commonly consumed with foods like coffee and bread. Given that milk is a significant part of the nation’s food consumption, both the government, the food industry, and citizens are sensitive to milk prices, making the media's approach to reporting on milk prices an important subject of interest. Therefore, this study aims to analyze how the media has framed the issue of milk price increases over a period of more than 10 years, focusing on how the topic of “milk prices” has been addressed in the media and how the social perspective on milk prices has been constructed through news frames. The findings show that the sources of information for milk price-related articles mainly come from the dairy industry and government departments, with many articles relying on a single source. Additionally, the tone of the articles tends to be predominantly negative. Moreover, the frames used to cover milk price increases or freezes are very limited and simplistic. These findings highlight the need for a broader perspective and more active discussions on how milk is viewed in society.

This study attempted to verify the effects of factors that influence the expectations of successful aging of Generation X(ages 45-55) who will be incorporated into the elderly generation within the next 10 years. To this end, a nationwide survey was conducted on 200 people in the 45-55 age group. The collected response data were analyzed through multiple and hierarchical regression analyses. The analysis results were as follows. First, it was found that Generation X's individualistic tendencies negatively affected the expected value of successful aging. On the other hand, Generation X's collectivist tendencies were a factor that positively influenced the expected value of successful aging. Second, the expected value factors of successful aging, which are most effective for Generation X, were found to be self-esteem, self-efficacy, and leisure commitment factors. Third, it was found that the level of use of the SOC strategy, known as a useful strategy for successful aging, harmed Generation X's perception of successful aging. Fourth, collectivism, self-esteem, self-efficacy, and leisure commitment, which appeared as factors that increase the expected value of successful aging of Generation X, were not mediated through SOC strategies but were found to have a direct effect. This result implies that it is necessary to establish a new successful aging strategy for Generation X.