@article{ART003152681},
author={Kayoung Kim and Chul-joo Lee and Se-Hoon Jeong},
title={The Persuasive Effects of Age-Tailored Models in Cardiovascular Disease Prevention Campaigns: Focusing on Narrative Engagement and Personal Involvement},
journal={Health Communication Research},
issn={2093-2707},
year={2024},
volume={23},
number={3},
pages={1-30},
doi={10.24172/hcr.2024.23.3.1}
TY - JOUR
AU - Kayoung Kim
AU - Chul-joo Lee
AU - Se-Hoon Jeong
TI - The Persuasive Effects of Age-Tailored Models in Cardiovascular Disease Prevention Campaigns: Focusing on Narrative Engagement and Personal Involvement
JO - Health Communication Research
PY - 2024
VL - 23
IS - 3
PB - Korea Health Communication Association
SP - 1
EP - 30
SN - 2093-2707
AB - This study conducted an experiment to examine the persuasive effects of age-tailored models in cardiovascular disease prevention campaigns, comparing the effects between age-tailored and non-age-tailored conditions. In the age-tailored condition, a model of a similar age to the audience was presented, whereas in the non-age-tailored condition, a model of a different age was presented. The results indicated that while the use of age-tailored models did not have a direct effect on preventive behavioral intentions, there was a significant indirect effect mediated by narrative engagement (narrative transportation and identification with the model), particularly among audiences with low involvement in cardiovascular disease. Specifically, individuals with low involvement in cardiovascular disease were more likely to show increased preventive behavioral intentions through enhanced narrative engagement when age-tailored models were used. Based on these findings, the study proposes effective health communication strategies incorporating tailored models, narrative engagement, and personal involvement, and discusses their theoretical and practical implications.
KW - health campaign;cardiovascular disease;tailored model;narrative engagement;involvement
DO - 10.24172/hcr.2024.23.3.1
ER -
Kayoung Kim, Chul-joo Lee and Se-Hoon Jeong. (2024). The Persuasive Effects of Age-Tailored Models in Cardiovascular Disease Prevention Campaigns: Focusing on Narrative Engagement and Personal Involvement. Health Communication Research, 23(3), 1-30.
Kayoung Kim, Chul-joo Lee and Se-Hoon Jeong. 2024, "The Persuasive Effects of Age-Tailored Models in Cardiovascular Disease Prevention Campaigns: Focusing on Narrative Engagement and Personal Involvement", Health Communication Research, vol.23, no.3 pp.1-30. Available from: doi:10.24172/hcr.2024.23.3.1
Kayoung Kim, Chul-joo Lee, Se-Hoon Jeong "The Persuasive Effects of Age-Tailored Models in Cardiovascular Disease Prevention Campaigns: Focusing on Narrative Engagement and Personal Involvement" Health Communication Research 23.3 pp.1-30 (2024) : 1.
Kayoung Kim, Chul-joo Lee, Se-Hoon Jeong. The Persuasive Effects of Age-Tailored Models in Cardiovascular Disease Prevention Campaigns: Focusing on Narrative Engagement and Personal Involvement. 2024; 23(3), 1-30. Available from: doi:10.24172/hcr.2024.23.3.1
Kayoung Kim, Chul-joo Lee and Se-Hoon Jeong. "The Persuasive Effects of Age-Tailored Models in Cardiovascular Disease Prevention Campaigns: Focusing on Narrative Engagement and Personal Involvement" Health Communication Research 23, no.3 (2024) : 1-30.doi: 10.24172/hcr.2024.23.3.1
Kayoung Kim; Chul-joo Lee; Se-Hoon Jeong. The Persuasive Effects of Age-Tailored Models in Cardiovascular Disease Prevention Campaigns: Focusing on Narrative Engagement and Personal Involvement. Health Communication Research, 23(3), 1-30. doi: 10.24172/hcr.2024.23.3.1
Kayoung Kim; Chul-joo Lee; Se-Hoon Jeong. The Persuasive Effects of Age-Tailored Models in Cardiovascular Disease Prevention Campaigns: Focusing on Narrative Engagement and Personal Involvement. Health Communication Research. 2024; 23(3) 1-30. doi: 10.24172/hcr.2024.23.3.1
Kayoung Kim, Chul-joo Lee, Se-Hoon Jeong. The Persuasive Effects of Age-Tailored Models in Cardiovascular Disease Prevention Campaigns: Focusing on Narrative Engagement and Personal Involvement. 2024; 23(3), 1-30. Available from: doi:10.24172/hcr.2024.23.3.1
Kayoung Kim, Chul-joo Lee and Se-Hoon Jeong. "The Persuasive Effects of Age-Tailored Models in Cardiovascular Disease Prevention Campaigns: Focusing on Narrative Engagement and Personal Involvement" Health Communication Research 23, no.3 (2024) : 1-30.doi: 10.24172/hcr.2024.23.3.1
