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How the media views milk prices: A frame analysis of News coverage on the milk price

  • Health Communication Research
  • 2024, 23(3), pp.31-57
  • DOI : 10.24172/hcr.2024.23.3.31
  • Publisher : Korea Health Communication Association
  • Research Area : Social Science > Journalism and Broadcasting > Communication
  • Received : October 13, 2024
  • Accepted : December 9, 2024
  • Published : December 31, 2024

정은정 1 안지연 2

1한국스포츠과학원
2한양대학교 정보사회미디어학과

Accredited

ABSTRACT

Milk is a nutritious food in itself, but it also serves as an ingredient in other foods such as bread, ice cream, and snacks, as well as in processed products like butter, cream, and cheese, which are more frequently consumed in modern diets. Additionally, it is commonly consumed with foods like coffee and bread. Given that milk is a significant part of the nation’s food consumption, both the government, the food industry, and citizens are sensitive to milk prices, making the media's approach to reporting on milk prices an important subject of interest. Therefore, this study aims to analyze how the media has framed the issue of milk price increases over a period of more than 10 years, focusing on how the topic of “milk prices” has been addressed in the media and how the social perspective on milk prices has been constructed through news frames. The findings show that the sources of information for milk price-related articles mainly come from the dairy industry and government departments, with many articles relying on a single source. Additionally, the tone of the articles tends to be predominantly negative. Moreover, the frames used to cover milk price increases or freezes are very limited and simplistic. These findings highlight the need for a broader perspective and more active discussions on how milk is viewed in society.

Citation status

* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.