@article{ART001961176},
author={Kim, Hyun-Tae and Kim, Tae-shik},
title={Analysis of Brand Naming and Marketing Implications of Mineral Water Sold in China: Jeju SamDaSoo, Evian, and Tibet Spring 5100},
journal={인문논총 },
issn={2005-6222},
year={2015},
volume={36},
pages={81-98}
TY - JOUR
AU - Kim, Hyun-Tae
AU - Kim, Tae-shik
TI - Analysis of Brand Naming and Marketing Implications of Mineral Water Sold in China: Jeju SamDaSoo, Evian, and Tibet Spring 5100
JO - 인문논총
PY - 2015
VL - 36
IS - null
PB - Institute for Human studies, Kyungnam University
SP - 81
EP - 98
SN - 2005-6222
AB - According to research on Chinese consumption and market environment of mineral water in 2013,the value of China’s bottled water market in 2000 was approximately $1 billion, $9 billion in 2012, and is projectedto be $16 billion by 2017. China is the largest potential export market for Korean mineral waterproducers. Given these circumstances, this study examined mineral water brand names and the marketingstrategies focusing specifically on Korea’s Jeju SamDaSoo, France’s Evian, and Chinese product Tibet Spring5100. This analysis provides brand naming and marketing recommendations to Korean businesses endeavoringto be successful in the lucrative Chinese mineral water market.
KW - brand naming;marketing strategy;mineral water;Jeju SamDaSoo;Evian;Tibet spring 5100
DO -
UR -
ER -
Kim, Hyun-Tae and Kim, Tae-shik. (2015). Analysis of Brand Naming and Marketing Implications of Mineral Water Sold in China: Jeju SamDaSoo, Evian, and Tibet Spring 5100. 인문논총 , 36, 81-98.
Kim, Hyun-Tae and Kim, Tae-shik. 2015, "Analysis of Brand Naming and Marketing Implications of Mineral Water Sold in China: Jeju SamDaSoo, Evian, and Tibet Spring 5100", 인문논총 , vol.36, pp.81-98.
Kim, Hyun-Tae, Kim, Tae-shik "Analysis of Brand Naming and Marketing Implications of Mineral Water Sold in China: Jeju SamDaSoo, Evian, and Tibet Spring 5100" 인문논총 36 pp.81-98 (2015) : 81.
Kim, Hyun-Tae, Kim, Tae-shik. Analysis of Brand Naming and Marketing Implications of Mineral Water Sold in China: Jeju SamDaSoo, Evian, and Tibet Spring 5100. 2015; 36 81-98.
Kim, Hyun-Tae and Kim, Tae-shik. "Analysis of Brand Naming and Marketing Implications of Mineral Water Sold in China: Jeju SamDaSoo, Evian, and Tibet Spring 5100" 인문논총 36(2015) : 81-98.
Kim, Hyun-Tae; Kim, Tae-shik. Analysis of Brand Naming and Marketing Implications of Mineral Water Sold in China: Jeju SamDaSoo, Evian, and Tibet Spring 5100. 인문논총 , 36, 81-98.
Kim, Hyun-Tae; Kim, Tae-shik. Analysis of Brand Naming and Marketing Implications of Mineral Water Sold in China: Jeju SamDaSoo, Evian, and Tibet Spring 5100. 인문논총 . 2015; 36 81-98.
Kim, Hyun-Tae, Kim, Tae-shik. Analysis of Brand Naming and Marketing Implications of Mineral Water Sold in China: Jeju SamDaSoo, Evian, and Tibet Spring 5100. 2015; 36 81-98.
Kim, Hyun-Tae and Kim, Tae-shik. "Analysis of Brand Naming and Marketing Implications of Mineral Water Sold in China: Jeju SamDaSoo, Evian, and Tibet Spring 5100" 인문논총 36(2015) : 81-98.
