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The Study on the development of cultural policy and soft power in China - Focused on the cultural strategy of The Belt and Road policy

  • 인문논총
  • 2017, 43(), pp.119-141
  • Publisher : Institute for Human studies, Kyungnam University
  • Research Area : Humanities > Other Humanities
  • Published : June 30, 2017

LEE, Chanwoo 1

1서원대학교

Accredited

ABSTRACT

Culture is an economic resource that creates new added value and is an important component of soft power. Recently, the Chinese government has been proposed ‘The Belt and Road’ policy as a national strategy which will bring a new opening-up and cooperation in the political, economic and cultural fields. The Belt and Road policy is an active foreign strategy and a long-term project to complete so-called “China's dream”, which is to be implemented a great revival of the Chinese people. This paper examines Chinese cultural policy of the Belt and Road policy in terms of strengthening soft power of China. The Belt and Road policy aims to expand Chinese influence through strengthening cultural soft power such as building cultural exchange system, strengthening cultural exchange platform, and expanding cultural trade. Therefore, it can be suggested that China should have a strategy of strengthening cultural soft power based on universal human values that respects the other's culture and values.

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