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A Study of the Subjectivity of Chinese Viewers' Hanryu Drama Adoption

김세도 1 Sangho Seo 1

1건국대학교

Accredited

ABSTRACT

As the number of Korean television drama exported to many Asian countries has increased. Korean television drama has become one of the most popular television programs in these countries. Korean drama is not only limited to a television program, but becomes a culture and trend there. This study examines the opinions of Chinese viewers on Korean drama in order to understand the viewing pattern of Hanryu drama audience. Using Q-methodology, seven types of Chinese viewers on Korean drama were found. Based on the characteristics of a Hanryu drama audience, the findings of this study suggested ways of continuously producing superior Hanryu drama.

Citation status

* References for papers published after 2023 are currently being built.