@article{ART001716397},
author={Kitai Kim},
title={Analysis of ‘Contents’ and ‘Forms’ in TV Audience Opinions},
journal={Studies in Humanities and Social Sciences},
issn={1598-4230},
year={2012},
number={37},
pages={63-98},
doi={10.17939/hushss.2012..37.003}
TY - JOUR
AU - Kitai Kim
TI - Analysis of ‘Contents’ and ‘Forms’ in TV Audience Opinions
JO - Studies in Humanities and Social Sciences
PY - 2012
VL - null
IS - 37
PB - Institute of Humanities and Social Sciences
SP - 63
EP - 98
SN - 1598-4230
AB - This study used an empirical approach to analyze the “contents” and “forms” of TV audience opinions, incorporating the existing methods of the audience opinion analysis. The underlying motivation of the study was not only to observe the status quo and problems of audience opinions in Korea, but also to search for ways in which audience opinions can be actively presented and be heard.
A total of 268 cases of TV audience opinions, which were found on Internet bulletin boards of ombudsman programs from three channels, KBS, MBS, and SBS, were collected during a span of 60 days in 2011 and then analyzed. For the analysis criteria, “contents” of audience opinions included genre, targets of opinion, evaluation directions and suggestion of alternatives; “forms” included suggestion levels and suggestion methods.
The results indicated that the genre distribution of audience opinions was: entertainment (53%), instructional programs (16.4%) and news programs (14.2%). The targets of the audience opinions consisted of: program substance (53.5%), production and programming (43.1%) and broadcast systems and environments (3.5%). Evaluation directions were highly unbalanced between negative opinions (89%) and positive opinions (4.6%), with some neutral opinions (6.5%). The distribution according to the suggestions of the alternatives was: opinions that do not suggest alternatives (77.9%) and opinions that suggest alternatives (22.1%). As for the forms of audience opinions, suggestion levels were split between opinions with moderate suggestions (68.4%) and opinions with strong arguments (31.6%). Finally, in the case of suggestion methods, subjective suggestions (85.6%) were more abundant than objective suggestions (14.4%).
The analyses of the contents and forms of Korean audience opinions done in this study revealed various problems and tasks that required further investigation. This study will also serve as preliminary research for studies on audience feedback systems.
KW - TV Audience Opinion;Audience Rights;Active Audience;Audience Feedback System;TV Ombudsman Program
DO - 10.17939/hushss.2012..37.003
ER -
Kitai Kim. (2012). Analysis of ‘Contents’ and ‘Forms’ in TV Audience Opinions. Studies in Humanities and Social Sciences, 37, 63-98.
Kitai Kim. 2012, "Analysis of ‘Contents’ and ‘Forms’ in TV Audience Opinions", Studies in Humanities and Social Sciences, no.37, pp.63-98. Available from: doi:10.17939/hushss.2012..37.003
Kitai Kim "Analysis of ‘Contents’ and ‘Forms’ in TV Audience Opinions" Studies in Humanities and Social Sciences 37 pp.63-98 (2012) : 63.
Kitai Kim. Analysis of ‘Contents’ and ‘Forms’ in TV Audience Opinions. 2012; 37 : 63-98. Available from: doi:10.17939/hushss.2012..37.003
Kitai Kim. "Analysis of ‘Contents’ and ‘Forms’ in TV Audience Opinions" Studies in Humanities and Social Sciences no.37(2012) : 63-98.doi: 10.17939/hushss.2012..37.003
Kitai Kim. Analysis of ‘Contents’ and ‘Forms’ in TV Audience Opinions. Studies in Humanities and Social Sciences, 37, 63-98. doi: 10.17939/hushss.2012..37.003
Kitai Kim. Analysis of ‘Contents’ and ‘Forms’ in TV Audience Opinions. Studies in Humanities and Social Sciences. 2012; 37 63-98. doi: 10.17939/hushss.2012..37.003
Kitai Kim. Analysis of ‘Contents’ and ‘Forms’ in TV Audience Opinions. 2012; 37 : 63-98. Available from: doi:10.17939/hushss.2012..37.003
Kitai Kim. "Analysis of ‘Contents’ and ‘Forms’ in TV Audience Opinions" Studies in Humanities and Social Sciences no.37(2012) : 63-98.doi: 10.17939/hushss.2012..37.003
