@article{ART001880635},
author={Kyung-Nan Koh},
title={Educating Sustainability and Semiotically Figuring the Corporation as a Citizen: A Case Study},
journal={Studies in Humanities and Social Sciences},
issn={1598-4230},
year={2014},
number={43},
pages={5-29},
doi={10.17939/hushss.2014..43.001}
TY - JOUR
AU - Kyung-Nan Koh
TI - Educating Sustainability and Semiotically Figuring the Corporation as a Citizen: A Case Study
JO - Studies in Humanities and Social Sciences
PY - 2014
VL - null
IS - 43
PB - Institute of Humanities and Social Sciences
SP - 5
EP - 29
SN - 1598-4230
AB - Contemporary corporations in the U.S.A. are increasingly seeking to reconfigure themselves as corporate citizens. Using ethnographic data gathered from a corporation in Hawai‘i, this paper examines anthropologically how a corporation called “HLC” sought to express corporate citizenship and figure itself as a corporate citizen by engaging in the education of sustainability. What is revealed is that by partnering with a local college, the HLC Company cofounded what is called the “Sustainability Education Institute (a pseudonym)” and created various educational programs and cultural practices that promoted sustainability as a locally meaningful and inhabitable sign of cultural citizenship. In educating sustainability and making it a locally recognizable mode of performing citizenship, the HLC Company, in turn, created the grounds of which the corporation could narrate itself as no longer a legal fiction but a ‘corporate citizen,’ which belongs to an actual community of sustainability-conscious social actors. It is argued that it is only through the creation and circulation of meaningful signs of citizenship that corporate entities can semiotically configure themselves as corporate citizens and legitimize their citizenship claims in corporate narratives and discourses.
KW - corporate citizenship;sustainability;corporate narrative;cultural practice;anthropology
DO - 10.17939/hushss.2014..43.001
ER -
Kyung-Nan Koh. (2014). Educating Sustainability and Semiotically Figuring the Corporation as a Citizen: A Case Study. Studies in Humanities and Social Sciences, 43, 5-29.
Kyung-Nan Koh. 2014, "Educating Sustainability and Semiotically Figuring the Corporation as a Citizen: A Case Study", Studies in Humanities and Social Sciences, no.43, pp.5-29. Available from: doi:10.17939/hushss.2014..43.001
Kyung-Nan Koh "Educating Sustainability and Semiotically Figuring the Corporation as a Citizen: A Case Study" Studies in Humanities and Social Sciences 43 pp.5-29 (2014) : 5.
Kyung-Nan Koh. Educating Sustainability and Semiotically Figuring the Corporation as a Citizen: A Case Study. 2014; 43 : 5-29. Available from: doi:10.17939/hushss.2014..43.001
Kyung-Nan Koh. "Educating Sustainability and Semiotically Figuring the Corporation as a Citizen: A Case Study" Studies in Humanities and Social Sciences no.43(2014) : 5-29.doi: 10.17939/hushss.2014..43.001
Kyung-Nan Koh. Educating Sustainability and Semiotically Figuring the Corporation as a Citizen: A Case Study. Studies in Humanities and Social Sciences, 43, 5-29. doi: 10.17939/hushss.2014..43.001
Kyung-Nan Koh. Educating Sustainability and Semiotically Figuring the Corporation as a Citizen: A Case Study. Studies in Humanities and Social Sciences. 2014; 43 5-29. doi: 10.17939/hushss.2014..43.001
Kyung-Nan Koh. Educating Sustainability and Semiotically Figuring the Corporation as a Citizen: A Case Study. 2014; 43 : 5-29. Available from: doi:10.17939/hushss.2014..43.001
Kyung-Nan Koh. "Educating Sustainability and Semiotically Figuring the Corporation as a Citizen: A Case Study" Studies in Humanities and Social Sciences no.43(2014) : 5-29.doi: 10.17939/hushss.2014..43.001
