@article{ART002522189},
author={Lee， Un Sung and Lim, Sang Ho},
title={A Study on the Influence of the Admission Promotion Method of Korea Polytechnic University on the Admission Competition},
journal={Industry Promotion Research},
issn={2466-1139},
year={2017},
volume={2},
number={2},
pages={15-22}
TY - JOUR
AU - Lee， Un Sung
AU - Lim, Sang Ho
TI - A Study on the Influence of the Admission Promotion Method of Korea Polytechnic University on the Admission Competition
JO - Industry Promotion Research
PY - 2017
VL - 2
IS - 2
PB - Industrial Promotion Institute
SP - 15
EP - 22
SN - 2466-1139
AB - This study The study analyzed the effect of the advertisement method of admission at Korea Polytechnic University on the competition rate for entrance to university. A total of 66 questionnaires were analyzed among freshmen and undergraduates at Korea Polytechnic University in Seoul. The first study revealed that the ground promotion (p <.01, β=. 363) had an effect on the competition rate, with the ground promotion having a statistical effect on the competition rate and therefore having a significant competitive edge. Second, it was analyzed that the ground promotion and registration rates were correlated to the p×.01 level with the. 297 level of media promotion and registration rates. Third, although the motivation for knowing the junior high school records and the Korean Polytechnic University did not significantly affect the registration rates, it was found that there were group differences because the admission patterns were higher than usual on time. This study analyzes the effect of the admission promotion method on the competition rate of the university, identifying the importance of ground advertisement, media promotion to the competition rate and registration rate, and identifying the effectiveness of characteristic factors.
KW - Korea Polytechnic University;Admissio;Promotion method;Competition Rate
DO -
UR -
ER -
Lee， Un Sung and Lim, Sang Ho. (2017). A Study on the Influence of the Admission Promotion Method of Korea Polytechnic University on the Admission Competition. Industry Promotion Research, 2(2), 15-22.
Lee， Un Sung and Lim, Sang Ho. 2017, "A Study on the Influence of the Admission Promotion Method of Korea Polytechnic University on the Admission Competition", Industry Promotion Research, vol.2, no.2 pp.15-22.
Lee， Un Sung, Lim, Sang Ho "A Study on the Influence of the Admission Promotion Method of Korea Polytechnic University on the Admission Competition" Industry Promotion Research 2.2 pp.15-22 (2017) : 15.
Lee， Un Sung, Lim, Sang Ho. A Study on the Influence of the Admission Promotion Method of Korea Polytechnic University on the Admission Competition. 2017; 2(2), 15-22.
Lee， Un Sung and Lim, Sang Ho. "A Study on the Influence of the Admission Promotion Method of Korea Polytechnic University on the Admission Competition" Industry Promotion Research 2, no.2 (2017) : 15-22.
Lee， Un Sung; Lim, Sang Ho. A Study on the Influence of the Admission Promotion Method of Korea Polytechnic University on the Admission Competition. Industry Promotion Research, 2(2), 15-22.
Lee， Un Sung; Lim, Sang Ho. A Study on the Influence of the Admission Promotion Method of Korea Polytechnic University on the Admission Competition. Industry Promotion Research. 2017; 2(2) 15-22.
Lee， Un Sung, Lim, Sang Ho. A Study on the Influence of the Admission Promotion Method of Korea Polytechnic University on the Admission Competition. 2017; 2(2), 15-22.
Lee， Un Sung and Lim, Sang Ho. "A Study on the Influence of the Admission Promotion Method of Korea Polytechnic University on the Admission Competition" Industry Promotion Research 2, no.2 (2017) : 15-22.
