Industry Promotion Research 2023 KCI Impact Factor : 0.83
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pISSN : 2466-1139 / eISSN : 2714-013X
- https://journal.kci.go.kr/ipir
KJCKorea
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A Study on the Continues Use Intention of Artificial Intelligence RPA in the Financial Industry
- Industry Promotion Research
- Abbr : IPR
- 2023, 8(1), pp.55-68
- DOI : 10.21186/IPR.2023.8.1.055
- Publisher : Industrial Promotion Institute
- Research Area : Interdisciplinary Studies > Interdisciplinary Research
- Received : January 9, 2023
- Accepted : January 25, 2023
- Published : January 31, 2023
Kyeong-Rok Seo 1, Hyeon-Suk Park 2
1㈜글로벌에스엠
2서울벤처대학원대학교
Accredited
ABSTRACT
The purpose of this study is to investigate the factors that influence the intention to continuously use the RPA program used in the financial industry for those working in the financial industry.
In particular, the purpose of this study is to understand the will to accept and the perception of acceptance conflict by considering the characteristics of individuals in the relationship between work and information technology.
As a result of the study, it can be confirmed that the RPA system based on intelligent process automation including artificial intelligence should be further strengthened in the transformation of a digitalized enterprise rather than the RPA based on simple task automation that is currently most used. In general, the phenomenon of cognitive dissonance was prominent for the adoption of new technology, but the phenomenon of cognitive dissonance did not appear for the continued use of RPA in the financial industry. Able to know. In the future in the financial industry, it is thought that the change in the labor organization will be accelerated as the suitability of repetitive tasks and technologies is increased.
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