@article{ART002929569},
author={Kyeong-Rok Seo and Hyeon-Suk Park},
title={A Study on the Continues Use Intention of Artificial Intelligence RPA in the Financial Industry},
journal={Industry Promotion Research},
issn={2466-1139},
year={2023},
volume={8},
number={1},
pages={55-68},
doi={10.21186/IPR.2023.8.1.055}
TY - JOUR
AU - Kyeong-Rok Seo
AU - Hyeon-Suk Park
TI - A Study on the Continues Use Intention of Artificial Intelligence RPA in the Financial Industry
JO - Industry Promotion Research
PY - 2023
VL - 8
IS - 1
PB - Industrial Promotion Institute
SP - 55
EP - 68
SN - 2466-1139
AB - The purpose of this study is to investigate the factors that influence the intention to continuously use the RPA program used in the financial industry for those working in the financial industry.
In particular, the purpose of this study is to understand the will to accept and the perception of acceptance conflict by considering the characteristics of individuals in the relationship between work and information technology.
As a result of the study, it can be confirmed that the RPA system based on intelligent process automation including artificial intelligence should be further strengthened in the transformation of a digitalized enterprise rather than the RPA based on simple task automation that is currently most used. In general, the phenomenon of cognitive dissonance was prominent for the adoption of new technology, but the phenomenon of cognitive dissonance did not appear for the continued use of RPA in the financial industry. Able to know. In the future in the financial industry, it is thought that the change in the labor organization will be accelerated as the suitability of repetitive tasks and technologies is increased.
KW - RPA;Continuous Use Intention;Task-Technology Fit;Personal Innovation;Expectation-Confirmation;Acceptance Conflict;Perceived Value;Acceptance Intention
DO - 10.21186/IPR.2023.8.1.055
ER -
Kyeong-Rok Seo and Hyeon-Suk Park. (2023). A Study on the Continues Use Intention of Artificial Intelligence RPA in the Financial Industry. Industry Promotion Research, 8(1), 55-68.
Kyeong-Rok Seo and Hyeon-Suk Park. 2023, "A Study on the Continues Use Intention of Artificial Intelligence RPA in the Financial Industry", Industry Promotion Research, vol.8, no.1 pp.55-68. Available from: doi:10.21186/IPR.2023.8.1.055
Kyeong-Rok Seo, Hyeon-Suk Park "A Study on the Continues Use Intention of Artificial Intelligence RPA in the Financial Industry" Industry Promotion Research 8.1 pp.55-68 (2023) : 55.
Kyeong-Rok Seo, Hyeon-Suk Park. A Study on the Continues Use Intention of Artificial Intelligence RPA in the Financial Industry. 2023; 8(1), 55-68. Available from: doi:10.21186/IPR.2023.8.1.055
Kyeong-Rok Seo and Hyeon-Suk Park. "A Study on the Continues Use Intention of Artificial Intelligence RPA in the Financial Industry" Industry Promotion Research 8, no.1 (2023) : 55-68.doi: 10.21186/IPR.2023.8.1.055
Kyeong-Rok Seo; Hyeon-Suk Park. A Study on the Continues Use Intention of Artificial Intelligence RPA in the Financial Industry. Industry Promotion Research, 8(1), 55-68. doi: 10.21186/IPR.2023.8.1.055
Kyeong-Rok Seo; Hyeon-Suk Park. A Study on the Continues Use Intention of Artificial Intelligence RPA in the Financial Industry. Industry Promotion Research. 2023; 8(1) 55-68. doi: 10.21186/IPR.2023.8.1.055
Kyeong-Rok Seo, Hyeon-Suk Park. A Study on the Continues Use Intention of Artificial Intelligence RPA in the Financial Industry. 2023; 8(1), 55-68. Available from: doi:10.21186/IPR.2023.8.1.055
Kyeong-Rok Seo and Hyeon-Suk Park. "A Study on the Continues Use Intention of Artificial Intelligence RPA in the Financial Industry" Industry Promotion Research 8, no.1 (2023) : 55-68.doi: 10.21186/IPR.2023.8.1.055