A Study on the Continues Use Intention of Artificial Intelligence RPA in the Financial Industry (금융업의 인공지능(AI) RPA 지속사용의도에 관한 연구)

Kyeong-Rok Seo (서경록); Hyeon-Suk Park (박현숙)

doi:10.21186/IPR.2023.8.1.055

A Study on the Continues Use Intention of Artificial Intelligence RPA in the Financial Industry

Industry Promotion Research
Abbr : IPR
2023, 8(1), pp.55-68
DOI : 10.21186/IPR.2023.8.1.055
Publisher : Industrial Promotion Institute
Research Area : Interdisciplinary Studies > Interdisciplinary Research
Received : January 9, 2023
Accepted : January 25, 2023
Published : January 31, 2023

Kyeong-Rok Seo ¹, Hyeon-Suk Park ²

¹㈜글로벌에스엠
²서울벤처대학원대학교

Accredited

ABSTRACT

The purpose of this study is to investigate the factors that influence the intention to continuously use the RPA program used in the financial industry for those working in the financial industry. In particular, the purpose of this study is to understand the will to accept and the perception of acceptance conflict by considering the characteristics of individuals in the relationship between work and information technology. As a result of the study, it can be confirmed that the RPA system based on intelligent process automation including artificial intelligence should be further strengthened in the transformation of a digitalized enterprise rather than the RPA based on simple task automation that is currently most used. In general, the phenomenon of cognitive dissonance was prominent for the adoption of new technology, but the phenomenon of cognitive dissonance did not appear for the continued use of RPA in the financial industry. Able to know. In the future in the financial industry, it is thought that the change in the labor organization will be accelerated as the suitability of repetitive tasks and technologies is increased.

KEYWORDS

RPA, Continuous Use Intention, Task-Technology Fit, Personal Innovation, Expectation-Confirmation, Acceptance Conflict, Perceived Value, Acceptance Intention

Citation status

* References for papers published after 2023 are currently being built.

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Industry Promotion Research 2023 KCI Impact Factor : 0.83

A Study on the Continues Use Intention of Artificial Intelligence RPA in the Financial Industry

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* References for papers published after 2023 are currently being built.

Industry Promotion Research 2023 KCI Impact Factor : 0.83

A Study on the Continues Use Intention of Artificial Intelligence RPA in the Financial Industry

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