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@article{ART002929574},
author={Sou-Bin Yun and Byung-June Kim and ALICe Consulting Firm},
title={The Effect of Mobile App Contents Characteristics on the Continuous Use Intention: Focused on Using KakaoTalk},
journal={Industry Promotion Research},
issn={2466-1139},
year={2023},
volume={8},
number={1},
pages={103-110},
doi={10.21186/IPR.2023.8.1.103}

TY - JOUR
AU - Sou-Bin Yun
AU - Byung-June Kim
AU - ALICe Consulting Firm
TI - The Effect of Mobile App Contents Characteristics on the Continuous Use Intention: Focused on Using KakaoTalk
JO - Industry Promotion Research
PY - 2023
VL - 8
IS - 1
PB - Industrial Promotion Institute
SP - 103
EP - 110
SN - 2466-1139
AB - This study targeted KakaoTalk app users, mainly in Seoul and the metropolitan area, and verified the factors that had a significant impact on the intention to continuously use the app through KakaoTalk contents. Among various content characteristics, five variables were used to verify the variables that had the greatest influence on the intention to continue using, and the ones that did not. As a result of testing the five hypotheses, it was found that convenience, enjoyment, informativeness, and perceived usefulness had a significant positive(+) effect on the intention to continue using, but intimacy did not. From this, it can be determined that the majority of users use the app content because it is useful and informative, rather than because they have a sense of familiarity. In this way, the purpose of this study is to provide empirical help to factors closely related to the intention of continuous use in deriving priorities to be considered in the service planning stage as well as in terms of technical design of contents when developing mobile apps in the mobile app industry as a whole and in the field in the future. I want to provide it, but there is a meaning.
KW - Mobile App;Continuous Use Intension;Playfulness;Informativeness;Perceived Usefulness;Intimacy
DO - 10.21186/IPR.2023.8.1.103
ER -

Sou-Bin Yun, Byung-June Kim and ALICe Consulting Firm. (2023). The Effect of Mobile App Contents Characteristics on the Continuous Use Intention: Focused on Using KakaoTalk. Industry Promotion Research, 8(1), 103-110.

Sou-Bin Yun, Byung-June Kim and ALICe Consulting Firm. 2023, "The Effect of Mobile App Contents Characteristics on the Continuous Use Intention: Focused on Using KakaoTalk", Industry Promotion Research, vol.8, no.1 pp.103-110. Available from: doi:10.21186/IPR.2023.8.1.103

Sou-Bin Yun, Byung-June Kim, ALICe Consulting Firm "The Effect of Mobile App Contents Characteristics on the Continuous Use Intention: Focused on Using KakaoTalk" Industry Promotion Research 8.1 pp.103-110 (2023) : 103.

Sou-Bin Yun, Byung-June Kim, ALICe Consulting Firm. The Effect of Mobile App Contents Characteristics on the Continuous Use Intention: Focused on Using KakaoTalk. 2023; 8(1), 103-110. Available from: doi:10.21186/IPR.2023.8.1.103

Sou-Bin Yun, Byung-June Kim and ALICe Consulting Firm. "The Effect of Mobile App Contents Characteristics on the Continuous Use Intention: Focused on Using KakaoTalk" Industry Promotion Research 8, no.1 (2023) : 103-110.doi: 10.21186/IPR.2023.8.1.103

Sou-Bin Yun; Byung-June Kim; ALICe Consulting Firm. The Effect of Mobile App Contents Characteristics on the Continuous Use Intention: Focused on Using KakaoTalk. Industry Promotion Research, 8(1), 103-110. doi: 10.21186/IPR.2023.8.1.103

Sou-Bin Yun; Byung-June Kim; ALICe Consulting Firm. The Effect of Mobile App Contents Characteristics on the Continuous Use Intention: Focused on Using KakaoTalk. Industry Promotion Research. 2023; 8(1) 103-110. doi: 10.21186/IPR.2023.8.1.103

Sou-Bin Yun, Byung-June Kim, ALICe Consulting Firm. The Effect of Mobile App Contents Characteristics on the Continuous Use Intention: Focused on Using KakaoTalk. 2023; 8(1), 103-110. Available from: doi:10.21186/IPR.2023.8.1.103

Sou-Bin Yun, Byung-June Kim and ALICe Consulting Firm. "The Effect of Mobile App Contents Characteristics on the Continuous Use Intention: Focused on Using KakaoTalk" Industry Promotion Research 8, no.1 (2023) : 103-110.doi: 10.21186/IPR.2023.8.1.103