@article{ART002985361},
author={Sang-Mok Bae},
title={Effects of Marketing Orientation on Management Performance of Small and Medium-sized Enterprises: Focusing on the Chungnam Area},
journal={Industry Promotion Research},
issn={2466-1139},
year={2023},
volume={8},
number={3},
pages={1-7},
doi={10.21186/IPR.2023.8.3.001}
TY - JOUR
AU - Sang-Mok Bae
TI - Effects of Marketing Orientation on Management Performance of Small and Medium-sized Enterprises: Focusing on the Chungnam Area
JO - Industry Promotion Research
PY - 2023
VL - 8
IS - 3
PB - Industrial Promotion Institute
SP - 1
EP - 7
SN - 2466-1139
AB - This study is an empirical study on the influence of workpieces on the research results until it became a marketing field, and a total of 94 questionnaires were used as research analysis data for the Chungcheongnam-do area. As a result of the analysis, first, among marketing orientations, business orientation was found to have a significant effect on growth (β=.405) and customer satisfaction (β=.330). Customer satisfaction of business orientation shows a low number, so there is a need for improvement. Second, customer satisfaction and growth showed a high correlation coefficient of .746, and showed a significant correlation of p<.01 or higher, so the correlation between variables was confirmed to be appropriate. Third, it was confirmed that there was a significant difference between groups in customer satisfaction according to the age and work experience of the survey subjects. The significance probability was .006, which showed a statistically significant result. This study is meaningful in providing basic data for improving the management strategy and actual performance of SMEs as a research on marketing orientation and management performance.
KW - Marketing;Orientation;Growth;Customer Satisfaction;Management Performance
DO - 10.21186/IPR.2023.8.3.001
ER -
Sang-Mok Bae. (2023). Effects of Marketing Orientation on Management Performance of Small and Medium-sized Enterprises: Focusing on the Chungnam Area. Industry Promotion Research, 8(3), 1-7.
Sang-Mok Bae. 2023, "Effects of Marketing Orientation on Management Performance of Small and Medium-sized Enterprises: Focusing on the Chungnam Area", Industry Promotion Research, vol.8, no.3 pp.1-7. Available from: doi:10.21186/IPR.2023.8.3.001
Sang-Mok Bae "Effects of Marketing Orientation on Management Performance of Small and Medium-sized Enterprises: Focusing on the Chungnam Area" Industry Promotion Research 8.3 pp.1-7 (2023) : 1.
Sang-Mok Bae. Effects of Marketing Orientation on Management Performance of Small and Medium-sized Enterprises: Focusing on the Chungnam Area. 2023; 8(3), 1-7. Available from: doi:10.21186/IPR.2023.8.3.001
Sang-Mok Bae. "Effects of Marketing Orientation on Management Performance of Small and Medium-sized Enterprises: Focusing on the Chungnam Area" Industry Promotion Research 8, no.3 (2023) : 1-7.doi: 10.21186/IPR.2023.8.3.001
Sang-Mok Bae. Effects of Marketing Orientation on Management Performance of Small and Medium-sized Enterprises: Focusing on the Chungnam Area. Industry Promotion Research, 8(3), 1-7. doi: 10.21186/IPR.2023.8.3.001
Sang-Mok Bae. Effects of Marketing Orientation on Management Performance of Small and Medium-sized Enterprises: Focusing on the Chungnam Area. Industry Promotion Research. 2023; 8(3) 1-7. doi: 10.21186/IPR.2023.8.3.001
Sang-Mok Bae. Effects of Marketing Orientation on Management Performance of Small and Medium-sized Enterprises: Focusing on the Chungnam Area. 2023; 8(3), 1-7. Available from: doi:10.21186/IPR.2023.8.3.001
Sang-Mok Bae. "Effects of Marketing Orientation on Management Performance of Small and Medium-sized Enterprises: Focusing on the Chungnam Area" Industry Promotion Research 8, no.3 (2023) : 1-7.doi: 10.21186/IPR.2023.8.3.001
