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Research on factors influencing consumer trust in livestreaming e-commerce

  • Publisher : Industrial Promotion Institute
  • Research Area : Interdisciplinary Research
  • Received : June 8, 2023
  • Accepted : July 7, 2023
  • Published : July 31, 2023

Xiao yong Lyu 1 Jae-Yeon Sim 2

1중국 광동과학기술학원
2세한대학교 경영학과

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타입을 선택하세요 :
@article{ART002985378},
author={Xiao yong Lyu and Jae-Yeon Sim},
title={Research on factors influencing consumer trust in livestreaming e-commerce},
journal={Industry Promotion Research},
issn={2466-1139},
year={2023},
volume={8},
number={3},
pages={181-199},
doi={10.21186/IPR.2023.8.3.181}