Industry Promotion Research 2022 KCI Impact Factor : 0.53

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The Effect of Brand Personalized Marketing on Advertising Avoidance and Brand Loyalty of the MZ Generation

  • Publisher : Industrial Promotion Institute
  • Research Area : Interdisciplinary Research
  • Received : August 28, 2023
  • Accepted : September 25, 2023
  • Published : October 31, 2023

Ik-Su Kim 1 Byung-Hwan Hyun 1

1대전대학교 융합컨설팅학과

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타입을 선택하세요 :
@article{ART003014179},
author={Ik-Su Kim and Byung-Hwan Hyun},
title={The Effect of Brand Personalized Marketing on Advertising Avoidance and Brand Loyalty of the MZ Generation},
journal={Industry Promotion Research},
issn={2466-1139},
year={2023},
volume={8},
number={4},
pages={1-15},
doi={10.21186/IPR.2023.8.4.001}