@article{ART003106238},
author={Qiongao Mei and Giyoung Chung},
title={The Impact of Service scape at Resort on Perceived Value, Satisfaction and Action Intention: As A Case of Sanya Atlantis in China},
journal={Industry Promotion Research},
issn={2466-1139},
year={2024},
volume={9},
number={3},
pages={27-39},
doi={10.21186/IPR.2024.9.3.027}
TY - JOUR
AU - Qiongao Mei
AU - Giyoung Chung
TI - The Impact of Service scape at Resort on Perceived Value, Satisfaction and Action Intention: As A Case of Sanya Atlantis in China
JO - Industry Promotion Research
PY - 2024
VL - 9
IS - 3
PB - Industrial Promotion Institute
SP - 27
EP - 39
SN - 2466-1139
AB - Modern tourists prefer resorts with various facilities for health, leisure, sports, and cultural activities. The tourism industry strives to diversify entertainment programs to meet consumer needs. This study identifies servicescape as a primary competitive advantage and aims to propose effective marketing strategies and strategic insights to maximize tourists' perceived value and enhance satisfaction. To achieve this research objective, an online questionnaire survey was administered to customers with prior experience at the Atlantis Resort in Sanya, China, followed by statistical analysis using the SPSS 23.0 software. The findings indicate that servicescape, by providing optimal value to customers within the service industry, exhibits a positive correlation with customer satisfaction and constitutes a critical factor for the success of tourism enterprises.
KW - Service scape;Perceived Value;Satisfaction;Action Intention;Resort
DO - 10.21186/IPR.2024.9.3.027
ER -
Qiongao Mei and Giyoung Chung. (2024). The Impact of Service scape at Resort on Perceived Value, Satisfaction and Action Intention: As A Case of Sanya Atlantis in China. Industry Promotion Research, 9(3), 27-39.
Qiongao Mei and Giyoung Chung. 2024, "The Impact of Service scape at Resort on Perceived Value, Satisfaction and Action Intention: As A Case of Sanya Atlantis in China", Industry Promotion Research, vol.9, no.3 pp.27-39. Available from: doi:10.21186/IPR.2024.9.3.027
Qiongao Mei, Giyoung Chung "The Impact of Service scape at Resort on Perceived Value, Satisfaction and Action Intention: As A Case of Sanya Atlantis in China" Industry Promotion Research 9.3 pp.27-39 (2024) : 27.
Qiongao Mei, Giyoung Chung. The Impact of Service scape at Resort on Perceived Value, Satisfaction and Action Intention: As A Case of Sanya Atlantis in China. 2024; 9(3), 27-39. Available from: doi:10.21186/IPR.2024.9.3.027
Qiongao Mei and Giyoung Chung. "The Impact of Service scape at Resort on Perceived Value, Satisfaction and Action Intention: As A Case of Sanya Atlantis in China" Industry Promotion Research 9, no.3 (2024) : 27-39.doi: 10.21186/IPR.2024.9.3.027
Qiongao Mei; Giyoung Chung. The Impact of Service scape at Resort on Perceived Value, Satisfaction and Action Intention: As A Case of Sanya Atlantis in China. Industry Promotion Research, 9(3), 27-39. doi: 10.21186/IPR.2024.9.3.027
Qiongao Mei; Giyoung Chung. The Impact of Service scape at Resort on Perceived Value, Satisfaction and Action Intention: As A Case of Sanya Atlantis in China. Industry Promotion Research. 2024; 9(3) 27-39. doi: 10.21186/IPR.2024.9.3.027
Qiongao Mei, Giyoung Chung. The Impact of Service scape at Resort on Perceived Value, Satisfaction and Action Intention: As A Case of Sanya Atlantis in China. 2024; 9(3), 27-39. Available from: doi:10.21186/IPR.2024.9.3.027
Qiongao Mei and Giyoung Chung. "The Impact of Service scape at Resort on Perceived Value, Satisfaction and Action Intention: As A Case of Sanya Atlantis in China" Industry Promotion Research 9, no.3 (2024) : 27-39.doi: 10.21186/IPR.2024.9.3.027
