@article{ART003106239},
author={Hyun-Ah Yang and Young-Wook Seo},
title={The Impact of Digital Strategies on Corporate Performance: Focusing on Relational Behavior Dimensions, Cognitive Dimensions and Sustaining Digital Transformation},
journal={Industry Promotion Research},
issn={2466-1139},
year={2024},
volume={9},
number={3},
pages={41-55},
doi={10.21186/IPR.2024.9.3.041}
TY - JOUR
AU - Hyun-Ah Yang
AU - Young-Wook Seo
TI - The Impact of Digital Strategies on Corporate Performance: Focusing on Relational Behavior Dimensions, Cognitive Dimensions and Sustaining Digital Transformation
JO - Industry Promotion Research
PY - 2024
VL - 9
IS - 3
PB - Industrial Promotion Institute
SP - 41
EP - 55
SN - 2466-1139
AB - This study analyzes the impact of digital strategy on firm performance through relational behavior, cognitive dimensions, and continuous digital transformation based on social capital theory. The research model was tested using data collected from a survey of 300 domestic corporate employees who have worked for over a year, conducted from February 20 to 23, 2024, using Smart PLS 4.0. The key findings of the study are as follows: First, it was confirmed that digital strategy plays a crucial role in promoting cooperation and interaction within the organization, enhancing members' understanding and perception of digital technology, and strengthening the firm's competitiveness through continuous change and innovation. Second, continuous digital transformation and cognitive dimensions positively impact firm performance, while the influence of relational behavior dimensions was found to be insignificant. These findings suggest that digital strategy can significantly affect firm performance by fostering interaction and perception changes within the organization, beyond mere technology adoption, and provide strategic implications for Korean firms to effectively pursue digital transformation.
KW - Digital Strategy;Relation behaviour dimension;Cognitive dimension;Sustaining Digital transformation;Enterprise performance
DO - 10.21186/IPR.2024.9.3.041
ER -
Hyun-Ah Yang and Young-Wook Seo. (2024). The Impact of Digital Strategies on Corporate Performance: Focusing on Relational Behavior Dimensions, Cognitive Dimensions and Sustaining Digital Transformation. Industry Promotion Research, 9(3), 41-55.
Hyun-Ah Yang and Young-Wook Seo. 2024, "The Impact of Digital Strategies on Corporate Performance: Focusing on Relational Behavior Dimensions, Cognitive Dimensions and Sustaining Digital Transformation", Industry Promotion Research, vol.9, no.3 pp.41-55. Available from: doi:10.21186/IPR.2024.9.3.041
Hyun-Ah Yang, Young-Wook Seo "The Impact of Digital Strategies on Corporate Performance: Focusing on Relational Behavior Dimensions, Cognitive Dimensions and Sustaining Digital Transformation" Industry Promotion Research 9.3 pp.41-55 (2024) : 41.
Hyun-Ah Yang, Young-Wook Seo. The Impact of Digital Strategies on Corporate Performance: Focusing on Relational Behavior Dimensions, Cognitive Dimensions and Sustaining Digital Transformation. 2024; 9(3), 41-55. Available from: doi:10.21186/IPR.2024.9.3.041
Hyun-Ah Yang and Young-Wook Seo. "The Impact of Digital Strategies on Corporate Performance: Focusing on Relational Behavior Dimensions, Cognitive Dimensions and Sustaining Digital Transformation" Industry Promotion Research 9, no.3 (2024) : 41-55.doi: 10.21186/IPR.2024.9.3.041
Hyun-Ah Yang; Young-Wook Seo. The Impact of Digital Strategies on Corporate Performance: Focusing on Relational Behavior Dimensions, Cognitive Dimensions and Sustaining Digital Transformation. Industry Promotion Research, 9(3), 41-55. doi: 10.21186/IPR.2024.9.3.041
Hyun-Ah Yang; Young-Wook Seo. The Impact of Digital Strategies on Corporate Performance: Focusing on Relational Behavior Dimensions, Cognitive Dimensions and Sustaining Digital Transformation. Industry Promotion Research. 2024; 9(3) 41-55. doi: 10.21186/IPR.2024.9.3.041
Hyun-Ah Yang, Young-Wook Seo. The Impact of Digital Strategies on Corporate Performance: Focusing on Relational Behavior Dimensions, Cognitive Dimensions and Sustaining Digital Transformation. 2024; 9(3), 41-55. Available from: doi:10.21186/IPR.2024.9.3.041
Hyun-Ah Yang and Young-Wook Seo. "The Impact of Digital Strategies on Corporate Performance: Focusing on Relational Behavior Dimensions, Cognitive Dimensions and Sustaining Digital Transformation" Industry Promotion Research 9, no.3 (2024) : 41-55.doi: 10.21186/IPR.2024.9.3.041
