Industry Promotion Research 2024 KCI Impact Factor : 0.92
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pISSN : 2466-1139 / eISSN : 2714-013X
- https://journal.kci.go.kr/ipir
KJCKorea
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The Impact of Digital Strategies on Corporate Performance: Focusing on Relational Behavior Dimensions, Cognitive Dimensions and Sustaining Digital Transformation
- Industry Promotion Research
- Abbr : IPR
- 2024, 9(3), pp.41~55
- DOI : 10.21186/IPR.2024.9.3.041
- Publisher : Industrial Promotion Institute
- Research Area : Interdisciplinary Studies > Interdisciplinary Research
- Received : June 28, 2024
- Accepted : July 15, 2024
- Published : July 31, 2024
Hyunah Yang 1, Young Wook Seo 1
1대전대학교
Accredited
ABSTRACT
This study analyzes the impact of digital strategy on firm performance through relational behavior, cognitive dimensions, and continuous digital transformation based on social capital theory. The research model was tested using data collected from a survey of 300 domestic corporate employees who have worked for over a year, conducted from February 20 to 23, 2024, using Smart PLS 4.0. The key findings of the study are as follows: First, it was confirmed that digital strategy plays a crucial role in promoting cooperation and interaction within the organization, enhancing members' understanding and perception of digital technology, and strengthening the firm's competitiveness through continuous change and innovation. Second, continuous digital transformation and cognitive dimensions positively impact firm performance, while the influence of relational behavior dimensions was found to be insignificant. These findings suggest that digital strategy can significantly affect firm performance by fostering interaction and perception changes within the organization, beyond mere technology adoption, and provide strategic implications for Korean firms to effectively pursue digital transformation.
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