@article{ART003106262},
author={Mi Ji Park and Kim Seung In},
title={Factors Contributing to the Popularity of Virtual Idol ‘PLAVE’ in the South Korean Entertainment Industy: The Impact of Character Realism, 2D Webtoon Design, and Real-Time Communication},
journal={Industry Promotion Research},
issn={2466-1139},
year={2024},
volume={9},
number={3},
pages={139-146},
doi={10.21186/IPR.2024.9.3.139}
TY - JOUR
AU - Mi Ji Park
AU - Kim Seung In
TI - Factors Contributing to the Popularity of Virtual Idol ‘PLAVE’ in the South Korean Entertainment Industy: The Impact of Character Realism, 2D Webtoon Design, and Real-Time Communication
JO - Industry Promotion Research
PY - 2024
VL - 9
IS - 3
PB - Industrial Promotion Institute
SP - 139
EP - 146
SN - 2466-1139
AB - This study analyzed the popularity factors of the virtual idol 'PLAVE' to provide insights for future virtual idol production and content management in the domestic entertainment industry. Three hypotheses were established and tested through an online survey conducted from May 7 to May 20, 2024, with 73 participants. After excluding insincere responses, 67 responses were regression-analyzed. All three hypotheses, regarding character realism, 2D webtoon design, and real-time communication, were validated with P-values below 0.05. These findings offer strategic insights for the domestic entertainment industry and suggest a new paradigm for the virtual idol sector.
KW - PLAVE;Virtual Human;Virtual Idol;Real-time Communication;Entertainment
DO - 10.21186/IPR.2024.9.3.139
ER -
Mi Ji Park and Kim Seung In. (2024). Factors Contributing to the Popularity of Virtual Idol ‘PLAVE’ in the South Korean Entertainment Industy: The Impact of Character Realism, 2D Webtoon Design, and Real-Time Communication. Industry Promotion Research, 9(3), 139-146.
Mi Ji Park and Kim Seung In. 2024, "Factors Contributing to the Popularity of Virtual Idol ‘PLAVE’ in the South Korean Entertainment Industy: The Impact of Character Realism, 2D Webtoon Design, and Real-Time Communication", Industry Promotion Research, vol.9, no.3 pp.139-146. Available from: doi:10.21186/IPR.2024.9.3.139
Mi Ji Park, Kim Seung In "Factors Contributing to the Popularity of Virtual Idol ‘PLAVE’ in the South Korean Entertainment Industy: The Impact of Character Realism, 2D Webtoon Design, and Real-Time Communication" Industry Promotion Research 9.3 pp.139-146 (2024) : 139.
Mi Ji Park, Kim Seung In. Factors Contributing to the Popularity of Virtual Idol ‘PLAVE’ in the South Korean Entertainment Industy: The Impact of Character Realism, 2D Webtoon Design, and Real-Time Communication. 2024; 9(3), 139-146. Available from: doi:10.21186/IPR.2024.9.3.139
Mi Ji Park and Kim Seung In. "Factors Contributing to the Popularity of Virtual Idol ‘PLAVE’ in the South Korean Entertainment Industy: The Impact of Character Realism, 2D Webtoon Design, and Real-Time Communication" Industry Promotion Research 9, no.3 (2024) : 139-146.doi: 10.21186/IPR.2024.9.3.139
Mi Ji Park; Kim Seung In. Factors Contributing to the Popularity of Virtual Idol ‘PLAVE’ in the South Korean Entertainment Industy: The Impact of Character Realism, 2D Webtoon Design, and Real-Time Communication. Industry Promotion Research, 9(3), 139-146. doi: 10.21186/IPR.2024.9.3.139
Mi Ji Park; Kim Seung In. Factors Contributing to the Popularity of Virtual Idol ‘PLAVE’ in the South Korean Entertainment Industy: The Impact of Character Realism, 2D Webtoon Design, and Real-Time Communication. Industry Promotion Research. 2024; 9(3) 139-146. doi: 10.21186/IPR.2024.9.3.139
Mi Ji Park, Kim Seung In. Factors Contributing to the Popularity of Virtual Idol ‘PLAVE’ in the South Korean Entertainment Industy: The Impact of Character Realism, 2D Webtoon Design, and Real-Time Communication. 2024; 9(3), 139-146. Available from: doi:10.21186/IPR.2024.9.3.139
Mi Ji Park and Kim Seung In. "Factors Contributing to the Popularity of Virtual Idol ‘PLAVE’ in the South Korean Entertainment Industy: The Impact of Character Realism, 2D Webtoon Design, and Real-Time Communication" Industry Promotion Research 9, no.3 (2024) : 139-146.doi: 10.21186/IPR.2024.9.3.139
