@article{ART003106261},
author={Kim Ye Eun and Kim Seung In},
title={The Impact of Generation Z’s Consumer Characteristics on the E-commerce Industry},
journal={Industry Promotion Research},
issn={2466-1139},
year={2024},
volume={9},
number={3},
pages={129-138},
doi={10.21186/IPR.2024.9.3.129}
TY - JOUR
AU - Kim Ye Eun
AU - Kim Seung In
TI - The Impact of Generation Z’s Consumer Characteristics on the E-commerce Industry
JO - Industry Promotion Research
PY - 2024
VL - 9
IS - 3
PB - Industrial Promotion Institute
SP - 129
EP - 138
SN - 2466-1139
AB - This study investigates the impact of Generation Z’s consumer characteristics on the E-commerce industry using data from 60 respondents through an online survey. Generation Z, accustomed to the digital environment and quickly adopting new technologies, is noted as a strong consumer group. The study results indicate that value-driven and digital-friendly consumption significantly impact E-commerce usage. This suggests that E-commerce companies should enhance the digital experience and emphasize social responsibility and ethical values in their marketing strategies. These findings provide foundational data for effectively analyzing and responding to Generation Z’s consumer characteristics in the E-commerce market.
KW - Generation Z;Generational research;Consumption characteristics;E-commerce;Value-oriented consumption;Digital-friendly consumption
DO - 10.21186/IPR.2024.9.3.129
ER -
Kim Ye Eun and Kim Seung In. (2024). The Impact of Generation Z’s Consumer Characteristics on the E-commerce Industry. Industry Promotion Research, 9(3), 129-138.
Kim Ye Eun and Kim Seung In. 2024, "The Impact of Generation Z’s Consumer Characteristics on the E-commerce Industry", Industry Promotion Research, vol.9, no.3 pp.129-138. Available from: doi:10.21186/IPR.2024.9.3.129
Kim Ye Eun, Kim Seung In "The Impact of Generation Z’s Consumer Characteristics on the E-commerce Industry" Industry Promotion Research 9.3 pp.129-138 (2024) : 129.
Kim Ye Eun, Kim Seung In. The Impact of Generation Z’s Consumer Characteristics on the E-commerce Industry. 2024; 9(3), 129-138. Available from: doi:10.21186/IPR.2024.9.3.129
Kim Ye Eun and Kim Seung In. "The Impact of Generation Z’s Consumer Characteristics on the E-commerce Industry" Industry Promotion Research 9, no.3 (2024) : 129-138.doi: 10.21186/IPR.2024.9.3.129
Kim Ye Eun; Kim Seung In. The Impact of Generation Z’s Consumer Characteristics on the E-commerce Industry. Industry Promotion Research, 9(3), 129-138. doi: 10.21186/IPR.2024.9.3.129
Kim Ye Eun; Kim Seung In. The Impact of Generation Z’s Consumer Characteristics on the E-commerce Industry. Industry Promotion Research. 2024; 9(3) 129-138. doi: 10.21186/IPR.2024.9.3.129
Kim Ye Eun, Kim Seung In. The Impact of Generation Z’s Consumer Characteristics on the E-commerce Industry. 2024; 9(3), 129-138. Available from: doi:10.21186/IPR.2024.9.3.129
Kim Ye Eun and Kim Seung In. "The Impact of Generation Z’s Consumer Characteristics on the E-commerce Industry" Industry Promotion Research 9, no.3 (2024) : 129-138.doi: 10.21186/IPR.2024.9.3.129
