@article{ART003106269},
author={Min Jae Hwang and Seung In Kim},
title={A Study on the Effect of Catchphrases in Corporate Job Postings on Job Applications from Individuals in Their 20s and 30s},
journal={Industry Promotion Research},
issn={2466-1139},
year={2024},
volume={9},
number={3},
pages={205-212},
doi={10.21186/IPR.2024.9.3.205}
TY - JOUR
AU - Min Jae Hwang
AU - Seung In Kim
TI - A Study on the Effect of Catchphrases in Corporate Job Postings on Job Applications from Individuals in Their 20s and 30s
JO - Industry Promotion Research
PY - 2024
VL - 9
IS - 3
PB - Industrial Promotion Institute
SP - 205
EP - 212
SN - 2466-1139
AB - This study aims to analyze the impact of catchphrases used in job postings on job applications in the context of accelerating social participation of Generation Z and changing business environments. To this end, case studies of catchphrases used in job postings by domestic and international companies were conducted. In addition, job postings for the Korea Electric Power Corporation (KEPCO), a well-known public institution, were created using four trend keywords: 'general phrases,' 'eco-friendliness,' 'employee welfare,' and 'social issues (equality).' An online survey was conducted to analyze the impact of catchphrases in job postings on job applications, and the results showed that 83% of respondents found that the catchphrases in job postings had a positive effect on their application decisions. Through in-depth interviews, the importance of design elements and catchphrases in job postings as perceived by actual job seekers was confirmed. In conclusion, this study aims to explore how catchphrases in job postings can facilitate smooth communication between companies and job seekers and strengthen corporate image promotion activities. It seeks to provide insights into how companies can effectively utilize catchphrases in job postings according to age and job type in future recruitment processes.
KW - job Postings;catchphrase;trending keyword;people in their 20s and 30s;job application
DO - 10.21186/IPR.2024.9.3.205
ER -
Min Jae Hwang and Seung In Kim. (2024). A Study on the Effect of Catchphrases in Corporate Job Postings on Job Applications from Individuals in Their 20s and 30s. Industry Promotion Research, 9(3), 205-212.
Min Jae Hwang and Seung In Kim. 2024, "A Study on the Effect of Catchphrases in Corporate Job Postings on Job Applications from Individuals in Their 20s and 30s", Industry Promotion Research, vol.9, no.3 pp.205-212. Available from: doi:10.21186/IPR.2024.9.3.205
Min Jae Hwang, Seung In Kim "A Study on the Effect of Catchphrases in Corporate Job Postings on Job Applications from Individuals in Their 20s and 30s" Industry Promotion Research 9.3 pp.205-212 (2024) : 205.
Min Jae Hwang, Seung In Kim. A Study on the Effect of Catchphrases in Corporate Job Postings on Job Applications from Individuals in Their 20s and 30s. 2024; 9(3), 205-212. Available from: doi:10.21186/IPR.2024.9.3.205
Min Jae Hwang and Seung In Kim. "A Study on the Effect of Catchphrases in Corporate Job Postings on Job Applications from Individuals in Their 20s and 30s" Industry Promotion Research 9, no.3 (2024) : 205-212.doi: 10.21186/IPR.2024.9.3.205
Min Jae Hwang; Seung In Kim. A Study on the Effect of Catchphrases in Corporate Job Postings on Job Applications from Individuals in Their 20s and 30s. Industry Promotion Research, 9(3), 205-212. doi: 10.21186/IPR.2024.9.3.205
Min Jae Hwang; Seung In Kim. A Study on the Effect of Catchphrases in Corporate Job Postings on Job Applications from Individuals in Their 20s and 30s. Industry Promotion Research. 2024; 9(3) 205-212. doi: 10.21186/IPR.2024.9.3.205
Min Jae Hwang, Seung In Kim. A Study on the Effect of Catchphrases in Corporate Job Postings on Job Applications from Individuals in Their 20s and 30s. 2024; 9(3), 205-212. Available from: doi:10.21186/IPR.2024.9.3.205
Min Jae Hwang and Seung In Kim. "A Study on the Effect of Catchphrases in Corporate Job Postings on Job Applications from Individuals in Their 20s and 30s" Industry Promotion Research 9, no.3 (2024) : 205-212.doi: 10.21186/IPR.2024.9.3.205
