@article{ART003106268},
author={Won Jin Hong and Kim Seung In},
title={A Study on the Snack Culture Phenomenon in YouTube Shorts : Focused on Users’ Perceived Value},
journal={Industry Promotion Research},
issn={2466-1139},
year={2024},
volume={9},
number={3},
pages={193-203},
doi={10.21186/IPR.2024.9.3.193}
TY - JOUR
AU - Won Jin Hong
AU - Kim Seung In
TI - A Study on the Snack Culture Phenomenon in YouTube Shorts : Focused on Users’ Perceived Value
JO - Industry Promotion Research
PY - 2024
VL - 9
IS - 3
PB - Industrial Promotion Institute
SP - 193
EP - 203
SN - 2466-1139
AB - This study analyzes user behavior on YouTube Shorts within snack culture and proposes short-form video production strategies by identifying key value factors. Prior research identified seven characteristics (playfulness, time killing, information provision, social presence, interactivity, escapism, conciseness) and criteria based on the 5W1H principles. Surveys and interviews revealed that key user values are playfulness, time killing, conciseness, and interactivity. Users engage without specific purposes, watch 10-20 consecutive pieces selectively, and use it in comfortable environments. This research provides insights for understanding user behavior and short-form video production strategies.
KW - Snack culture;YouTube Shorts;Short-Form;User Behavior;Content Characteristic Factors
DO - 10.21186/IPR.2024.9.3.193
ER -
Won Jin Hong and Kim Seung In. (2024). A Study on the Snack Culture Phenomenon in YouTube Shorts : Focused on Users’ Perceived Value. Industry Promotion Research, 9(3), 193-203.
Won Jin Hong and Kim Seung In. 2024, "A Study on the Snack Culture Phenomenon in YouTube Shorts : Focused on Users’ Perceived Value", Industry Promotion Research, vol.9, no.3 pp.193-203. Available from: doi:10.21186/IPR.2024.9.3.193
Won Jin Hong, Kim Seung In "A Study on the Snack Culture Phenomenon in YouTube Shorts : Focused on Users’ Perceived Value" Industry Promotion Research 9.3 pp.193-203 (2024) : 193.
Won Jin Hong, Kim Seung In. A Study on the Snack Culture Phenomenon in YouTube Shorts : Focused on Users’ Perceived Value. 2024; 9(3), 193-203. Available from: doi:10.21186/IPR.2024.9.3.193
Won Jin Hong and Kim Seung In. "A Study on the Snack Culture Phenomenon in YouTube Shorts : Focused on Users’ Perceived Value" Industry Promotion Research 9, no.3 (2024) : 193-203.doi: 10.21186/IPR.2024.9.3.193
Won Jin Hong; Kim Seung In. A Study on the Snack Culture Phenomenon in YouTube Shorts : Focused on Users’ Perceived Value. Industry Promotion Research, 9(3), 193-203. doi: 10.21186/IPR.2024.9.3.193
Won Jin Hong; Kim Seung In. A Study on the Snack Culture Phenomenon in YouTube Shorts : Focused on Users’ Perceived Value. Industry Promotion Research. 2024; 9(3) 193-203. doi: 10.21186/IPR.2024.9.3.193
Won Jin Hong, Kim Seung In. A Study on the Snack Culture Phenomenon in YouTube Shorts : Focused on Users’ Perceived Value. 2024; 9(3), 193-203. Available from: doi:10.21186/IPR.2024.9.3.193
Won Jin Hong and Kim Seung In. "A Study on the Snack Culture Phenomenon in YouTube Shorts : Focused on Users’ Perceived Value" Industry Promotion Research 9, no.3 (2024) : 193-203.doi: 10.21186/IPR.2024.9.3.193
